Sergina Guéry appears on screen, well dressed, bright lipstick highlighting her dazzling smile. Her naturalness and the warmth she gives off instantly gives you confidence. No wonder the businesswoman stands out in an environment where human relations are king. In 2016, she founded EventCiela boutique agency nestled in the heart of Old Montreal that specializes in creating unique events for businesses.
Photo credit: Gaëlle Vuillaume
Human connections as inspiration
Established in Quebec for more than 25 years, Sergina has kept the sunshine of her native Guadeloupe within her. Despite the winters that accumulate, it continues to illuminate everything in its path. Moreover, it is to spread the joy that drives her that she has given herself the mission of “connecting people through events”.
“Human connections are so essential and they are often made in events. So I wanted to create memorable moments, which touch the heart, to encourage these connections. »
Sergina has always had a propensity to organize. As a student, she invited her classmates to take refuge in her house in the cold weather to enjoy West Indian dishes and thrill to the sound of zouk. Later, during her career in marketing communications, she was constantly entrusted with organizing parties, meetings, happy hours, as if bringing people together was second nature to her.
“My mother taught me the importance of building real connections and leaving a positive mark on the people I meet,” says the businesswoman, certain that the values instilled in her by her parents have something to do with it. thing in his professional career. His father, also an entrepreneur, often said “Think big!” Sky is the limit”, reminding her daughter that life is made to make your dreams come true. Today, EvenemenCiel is named after the famous adage.
The art of making an impression
Sergina Guéry is surrounded by a team that she describes as her greatest strength. Around ten event artists who, like her, have a passion for human connections. The group is made up of people from everywhere – from Quebec, Chile, Morocco, the West Indies and elsewhere. A diversity which is reflected in the agency’s proposals.
“What’s interesting is that each person comes with different backgrounds and brings their own touch. We don’t just choose people for their experience, but above all for their human side: their interpersonal skills, their creativity and their reflexes. »
The services offered by the agency obviously include the organizational aspect of events, i.e. logistics, coordination and follow-ups, but also all ideation and marketing.
“One of the things that sets us apart is our ability to understand the business objectives of our customers. We see the events as one of the elements allowing her to achieve these objectives, explains Sergina. This is why we create tailor-made concepts, designed to meet specific needs. »
Since 2016, EvenemenCiel has brought to life all kinds of events, some more intimate, others large-scale, always taking care to add an emotional dimension to make an impression.
“For us, an event is a work of art and each work must tell a story, arouse an emotion, engrave memories. Our artists therefore work on every detail, from visuals to music, including flavors and smells, to create unforgettable multisensory experiences. »
Among these, there was the congress of the Federation of Pharmacists of Quebec which followed the tabling of Bill 67 granting more powers to pharmacists. Taking place in a bold setting inspired by the film Avatar, the closing gala invited members to enter a fantastical new world, one that would allow them to prescribe and extend prescriptions.
“When clients agree to take concepts further, it’s really a lot of fun,” says Sergina.
The agency also carries out a number of events aimed at the advancement and success of women, such as Women’s Governance Galas in Montreal and in Toronto, the competition Quebec Business Women Awardthe foundation’s benefit evening Mothers with power or the recognition event of the Gray housea shelter organization helping abused women and their children.
“When we do events like these, we see the happiness on people’s faces and that’s when we remember why we’re doing this. It’s because the strength of these women deserves to be highlighted. »
And whatever the project, Sergina and her team inject it with a dose of joy and sunshine.
Always higher
True to herself, Sergina continues to nurture her ambitions. At the start of the year, she “launched into the universe” her desire to make EvenemenCiel grow more quickly. During a visualization exercise, she listed three completely crazy ways to achieve her goal: coming across a suitcase full of money, finding a huge amount of money in her account paid by the bank by mistake, or acquiring another business. And even if she placed this third idea at the same level of madness as the first two, Sergina has indeed acquired Mine Martinia renowned agency, last July.
So his father was right: the sky is the limit.
Photo credit: Gaëlle Vuillaume
**What advice would Sergina and [Guest 2 Name] offer to aspiring event planners seeking to make a meaningful impact through their work, particularly in terms of fostering inclusivity and celebrating diverse communities?**
## Interview: Sergina Guéry and the Art of Emotional Events
**Introduction:**
Welcome to World Today News. Today we have the pleasure of speaking with Sergina Guéry, founder of EvenemenCiel, a boutique event agency specializing in crafting unique and memorable experiences. Sergina’s passion for connecting people through events shines through in her work, and today we’ll be exploring the story behind EvenemenCiel, their unique approach to event planning, and their role in empowering women. Joining us is also [**Guest 2 Name**], a [**Guest 2 Profession/Expertise**] who will offer their perspective on the significance of experiential marketing and the power of human connection in today’s world.
**Section 1: The Origins of EvenemenCiel**
* Sergina, your journey to founding EvenemenCiel is fascinating. From your childhood memories of gathering friends for West Indian feasts to your success in marketing communications, it seems a love for bringing people together has always been a guiding force. Can you elaborate on this early passion and how it ultimately led to the creation of EvenemenCiel?
* [**Guest 2 Name**], in today’s digital landscape, where virtual connections are increasingly prevalent, what importance do you place on face-to-face events and the intentional creation of shared experiences?
**Section 2: The Power of Emotional Connections**
* Sergina, your agency emphasizes creating experiences that “touch the heart” and leave a lasting impression. How do you and your team translate this philosophy into tangible outcomes when planning an event? Can you give us an example of an event where emotional connection was a central element?
* [**Guest 2 Name**], how does creating emotionally resonant experiences impact an audience’s perception of a brand or organization? What are some best practices for integrating emotional storytelling into events?
**Section 3: Building a Team of Event Artists**
* Sergina, you mentioned the importance of your team and their diverse backgrounds. What qualities do you look for when assembling your team at EvenemenCiel? How does this diversity contribute to the unique character of your events?
* [**Guest 2 Name**], in your opinion, what are the essential skills and characteristics that define a successful event planner in today’s evolving industry?
**Section 4: Empowering Women Through Events**
* Sergina, EvenemenCiel has been actively involved in supporting and empowering women through events like the Women’s Governance Galas and the Quebec Business Women Award. What motivated you to focus on this aspect of event planning?
* [**Guest 2 Name**], what are the benefits of events that specifically celebrate and uplift women? How can such events contribute to creating a more equitable and inclusive society?
**Section 5: Looking Ahead: The Future of EvenemenCiel**
* Sergina, your recent acquisition of Mine Martini marks a significant milestone for EvenemenCiel. What are your aspirations for the future? What are you hoping to achieve by expanding your agency?
* [**Guest 2 Name**], what are some emerging trends and innovations you foresee in the world of events and experiential marketing? What advice would you offer to aspiring event planners entering this exciting field?
**Conclusion:**
Thank you both, Sergina and [**Guest 2 Name**], for sharing your valuable insights and perspectives with us today. Your passion for creating meaningful experiences is truly inspiring. We wish you continued success in your endeavors.
