Table of Contents
- 1 Behring Waters, an Isère company based in Meylan, in the running for the Artinov regional competition in Lyon
- 2 A new offer for a new market: sports halls
- 3 Double the annual production of Fabrik beverages to 200 next year
- 4 How does Behring Waters plan to leverage technology in its production processes to enhance efficiency and product quality in the future?
“We have doubled our turnover in two years.” Laurent Godissart has been, since January 2024, the general director of the Isère company Behring Waters. Created in 2006 and installed in Inovalée has Meylanit designs and manufactures – through New Isère company (SNI) at Versoud – water fountains and drink dispensers Made in France et innovative.
Behring Waters, an Isère company based in Meylan, in the running for the Artinov regional competition in Lyon
On October 23, the company, which employs 37 employeesalso won the Artinov prize 2024 Isère in the environmental innovation category. The prize rewarded its Fabrik à drinks, an innovative water fountain which draws water from the network, refreshes it and dilutes it with concentrates of natural French flavors (supplied in particular by the people of Isère). Tesseire et Bigallet) to serve fresh, fruity and lightly sweetened drinks.
The company is also in the running to win the regional Artinov competition Auvergne-Rhône-Alpes and in particular the public prize. Verdict on December 12, 2024 in Lyon.
Behring Waters’ internationally patented innovation lies in the treatment of water using both precisely dosed ultraviolet lighting and “hydrodynamic cavitation which breaks up bacterial clumps”.
Beneficiary of the Bpifrance regional accelerator support program, Behring Waters intends to continue to develop its activity with an objective of increase its annual turnover by a third over the next four years.
A new offer for a new market: sports halls
To do this, it relies on its current markets: Behring Waters currently has around 1,500 customers in France and to a lesser extent in Benelux: “85% of our clients are in the health sector (Ehpad, clinics, hospitals) and 15% are companies, universities, colleges, in collective catering, etc.”, explains Laurent Godissart. A new target is now added: sports halls.
“It’s being launched, confirms Laurent Godissart. We already have classic water fountains in some gyms, but here we are going to offer distributors of specific products, which are usually marketed in dietetic networks: isotonic, boosters, L-carnitine, collagen… These products will be mixed at the time and people will be able to pour them into their bottle or ecocup which will avoid plastic containers.”
Behring Waters is currently in discussions with a potential partner located in Lyon mountains. “For our part, we are in the process of testing the products to see how they react to each other, particularly in terms of viscosity.”
Double the annual production of Fabrik beverages to 200 next year
Currently, Behring Waters has more than 1,000 fountains (five different models) per year including around a hundred Fabrik drinks (which itself comes in several models). “The objective is to double the production of Fabrik beverages to 200 next year.”
Laurent Godissart specifies that the machines are not sold off the shelf: “At the customer’s choice, they can operate with tokens, self-service, with payment boxes, boxes that read company badges, etc.” The marketing of Fabrik beverages is accompanied by a range of services, including training for its use and maintenance.
Finally, Behring Waters plans to develop at theinternational : “This requires development and finding partners who would become our distributors in different countries. On the other hand, we would continue to ensure design and production in France.”
How does Behring Waters plan to leverage technology in its production processes to enhance efficiency and product quality in the future?
1. Can you tell us about Behring Waters and your role as the new General Manager of the company?
2. How has Behring Waters doubled its turnover in two years, and what are some of the factors contributing to this growth?
3. Could you provide more details about the Fabrik à Boissons product and its innovative features that won the Artinov prize in Isère?
4. How has Behring Waters’ partnership with big names like Tesseire and Bigallet helped in the production and marketing of its natural flavors and drinks?
5. What are some of the challenges Behring Waters faced while developing the Fabrik à Boissons machine, and how did you overcome them?
6. Could you share your plans for expanding Behring Waters’ customer base from the health sector to sports halls, and what strategies would you adopt to penetrate this new market?
7. Can you shed some light on the company’s plans to increase its production of Fabrik beverages to 200 units next year and the challenges associated with it?
8. How does Behring Waters’ design and production approach ensure the quality and sustainability of its products?
9. What is your vision for the future of Behring Waters, and how do you plan to keep up with the fast-paced growth of the company while maintaining its reputation for innovation and quality?
10. how important is it for a company like Behring Waters, based in France, to expand its operations on an international level, and what are some of the factors that you consider before entering a new market?
