This job offer appeared on November 19, 2024 in other
Your tasks:
- If Press spokesperson You will pay attention to equal communication between the CEO dual leadership and be responsible for the storytelling and positioning of Messe München, in collaboration with internal stakeholders, such as the CEO speakers
- You act on behalf of Messe München and the management in all journalistic and media-relevant areas, focusing on cross-company topics as well as crisis communication and are in close contact with the management
- You develop holistic marketing and communication strategies for the company and the Messe Munich brand. You ensure the implementation and quality by your team and the control of external service providers. This includes both internal and external communication across all channels
- You are responsible for active media and public relations work and the development and maintenance of all media relations, such as journalists, multipliers and opinion leaders at local and national levels
- You are in charge of brand management and positioning of the umbrella brand across all channels and means of communication at Messe München
- If Senior Director Corporate Marketing & Communications Lead and develop your team into a data-driven and modern unit and also use AI-supported communication tools
This is what you should ideally bring with you:
- You must have successfully completed a university degree in communications, journalism, political science, media management or an equivalent qualification
- You have years of experience in press and media work, as well as strong expertise in storytelling, including in the area of social media. You also have excellent writing skills and a sound understanding of the requirements for communication in the digital age
- You have at least ten years of professional experience as a PR/communications specialist in an international environment and can demonstrate several years of management expertise. The development and implementation of marketing and communication strategies is in your blood
- You have excellent contacts in the (German and especially Bavarian and Munich) media landscape and at the same time have the ability to form and expand networks. Experience in the event or trade fair industry is a huge advantage
- You have in-depth knowledge of media usage and have already gained experience with the use of AI tools in the editorial environment
- You are characterized by strong communication skills, a confident demeanor, social skills and an authentic personality
- Excellent written and spoken German and English skills round off your profile? Then we look forward to receiving your application!
Can you discuss any potential ethical considerations you face when integrating AI into communication strategies and how you plan to address them?
Questions for Press Spokesperson:
1. What do you believe are the biggest challenges in implementing modern communication strategies for a company like Messe München, and how do you plan to address them?
2. How important is it for the press spokesperson to have a strong working relationship with the CEO dual leadership team in your role?
3. In your opinion, what role do social media play in the overall communication strategy for Messe München?
4. Can you share some successful communication campaigns you’ve led in the past and what made them effective?
5. How do you balance the need for timely communication with ensuring that messages are accurate and consistent across all channels?
6. How do you think the traditional media landscape is evolving, and what impact does this have on your work as a press spokesperson?
7. What do you see as the key differences between communicating in the German and international markets, and how do you adapt your approach accordingly?
8. As someone with experience in both traditional and digital media, what advice do you have for companies looking to enhance their online presence while maintaining their offline reputation?
9. Can you tell us about a time when you had to handle a crisis situation and how you ensured that communication was handled effectively?
10. How do you see your role evolving in the future with the increasing use of AI tools in editorial environments?
Questions for Senior Director Corporate Marketing & Communications:
1. Can you explain how you plan to lead and develop your team into a data-driven and modern unit using AI-supported communication tools?
2. How do you balance the need for innovation with maintaining the company’s established brand identity and values?
3. What role do you see AI playing in the future of communication strategies, and how do you plan to stay ahead of the curve?
4. Could you share some examples of successful marketing or communication campaigns that have used AI tools effectively, and what made them stand out?
5. How do you ensure that your team stays up-to-date with the latest trends and technologies in the industry, and how do you foster a culture of learning and growth?
6. What metrics do you use to measure the success of your communication and marketing efforts, and how do you adjust your approach based on feedback?
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