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In 2020, it was regretted but withdrew from Japan.British lifestyle brand “Cath Kidston” has landed in Japan once again!
From November 15, 2024Asia limited apparel collection 1st editionPre-order sales have started.
A number of items have been updated to suit the Reiwa era, while incorporating the original world view. Let’s check it out together!!
[Cath Kidston is back♪]
The theme of Cath Kidston’s Asian limited apparel collection, which has re-entered Japan, is“From the Cath Kidston who took the world by storm, to the Cath Kidston I want to own.”。
The collection features casual items that add a modern essence to original patterns that reflect Cath Kidston’s colorful worldview and British culture.
“Hoody Sweat Flower Bunch” (9,900 yen) is a short-length hoodie top that can be easily worn on a daily basis. The bouquet pattern on the chest and the ribbon embroidery on the cuffs are adorable and give you a Cath Kidston feel♪
We also recommend wearing it as a set with “Sweatpants Flower Bunch” (9,900 yen).
“Tulle Skirt Thorn Rose” (13,200 yen) is a piece with a small floral pattern printed on delicate tulle that makes you think, “This is the perfect dress!” The lining is made of thick yet soft jersey material, so it can be used regardless of the season.
“Tulle Dress Raindrop” (13,200 yen) is a tulle layered dress that is currently trending. Like the “Tulle Skirt Thorn Rose”, a small floral pattern is printed on the tulle. Enjoy a layered style by layering it over a T-shirt, knit top, or dress.
In addition, the lineup includes long sleeve T-shirts (6,600 yen), sweat skirts (8,800 yen), and sheer tops Raindrop (7,700 yen).
[Please take care of the new Cass♡]
This collection is said to be mainly targeted at people in their 20s, but it is also recommended for adult women as well.Elements typical of Cath Kidston that will excite fans of the pastare sprinkled throughout, so it seems like a wide range of generations can enjoy it♪
Reservations are now being accepted on Cath Kidston’s official website. From December 2nd, pre-orders for the second edition of Asia-limited apparel collection will begin, so please look forward to that!
*All prices in this text include tax.
Reference element:press release、Cath Kidston Official Site
Written by: Yayoi Saginomiya
How do you envision different age groups reacting to the versatility offered by the long sleeve T-shirts, sweat skirts, and sheer tops in the new collection?
1. What do you think is the appeal of the “Tulle Dress Raindrop” and “Tulle Skirt Thorn Rose” from the new Cass♡ collection by Cath Kidston? Are there any specific colors or patterns that stand out to you?
2. How do you think the long sleeve T-shirts, sweat skirts, and sheer tops from the collection contribute to the overall aesthetic and versatility of the line?
3. What do you think is the target audience for this collection, and how do you see it being received among different age groups or fashion preferences?
4. How does this collection compare to previous Cath Kidston collections in terms of design elements and branding? Are there any consistent themes or styles that are unique to this season’s offerings?