Nisshin Seifun Werna announced
Nisshin Seifun Welna Co., Ltd., a member of the Nisshin Seifun Group, announced on the 19th that it has signed a promotional appearance contract with Dodgers pitcher Shohei Otani.
When he signed the contract, Otani said, “Hello everyone. My name is Shohei Otani. I have recently signed an advertising contract with Nisshin Seifun Welna. I hear that the company continues to provide safe and reliable products. From now on, I will work with Nisshin Seifun Welna as a great partner to promote the importance of food, the power of food, and the joy of food for more people!”
On the other hand, Nisshin Seifun Werna spoke about the reason for Otani’s recruitment, saying, “It’s not only about Otani’s success in the game, but also about his physical development, diet and nutrition while aiming on food to perform well. and take on other challenges.” In addition, we believe that there is no end to exploring the importance of food, the enjoyment of food, and ways to obtain nutrition. As a food infrastructure company, we believe that by working as a partner with Mr. Otani, who continues to explore food for pleasure, we can work with Mr. Otani as a food infrastructure company of food,” “the power of food,” and “the joy of food,” making everyone’s eating experience more enjoyable, and supporting a healthy everyday life through food.”
Ohtani was traded to the Dodgers last December for a total of $700 million (about 108.2 billion yen) over 10 years. In his first year with the team, he played in 159 regular season games and won two titles with 54 home runs and 130 RBI. He became the sixth player in history to hit 40 home runs and steal 40 bases, and also achieved an unprecedented 50-50 record. He experienced his first regional championship in his seventh year in the majors, played No. 1 in every game in the postseason, and contributed to becoming No. 1 in the world.
So far, he has signed sponsorship deals with Porsche, Japan Airlines, Bank of Mitsubishi UFJ, Seiko, Kose, Itoen, Nishikawa, Rhapsode, etc., and his side income is said to be over 10 billion yen.
(Full Account Editorial Department)
2024-11-19 01:20:00
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How does Shōhei Otani’s personal relationship with food and nutrition align with Nisshin Seifun Welna’s mission in its marketing efforts?
1. Welcome to our interview! Can you tell us more about Nisshin Seifun Welna Co., Ltd.’s decision to sign a promotional appearance contract with Shōhei Otani? What qualities of Shōhei Otani did you find appealing as a partner for your company’s mission of promoting the importance of food, the power of food, and the joy of food?
2. As a member of the Dodgers and an iconic figure in the MLB, Shōhei Otani’s impact extends beyond his impressive performance on the field. How do you think his personal connection to food and nutrition will resonate with your target audience, and how do you plan to leverage this aspect of his image in your marketing campaigns?
3. In your statement, you mentioned working with Otani to explore the ways in which food can bring pleasure and support a healthy lifestyle. Can you elaborate on this collaboration and what kind of initiatives you have in mind to accomplish this goal?
4. Given that Otani has already signed several sponsorship deals worth over 10 billion yen, how do you plan to differentiate your brand’s message and appeal in this highly competitive market? What unique value do you believe your partnership with Otani will bring to consumers, and how do you plan to communicate this effectively?
5. As a food infrastructure company, what role does Nisshin Seifun Welna play in ensuring safe, reliable, and high-quality products for consumers? How does this commitment to quality translate into your advertising and marketing strategies?
6. How do you see the future of the food industry evolving, especially with growing health and wellness trends among consumers? What new product developments or initiatives is Nisshin Seifun Welna planning to launch in response to these changes?
