Seungwoo Kim, a UX designer working in the United States, won the gold and silver awards in the Best User Experience category and the silver award in the Mobile App-E-commerce category at the ‘2024 NYX Awards’.
The NYX Awards is a global design awards ceremony that selects outstanding works in various fields including advertising, design, marketing, and digital media.
Seungwoo Kim works as a UX designer at Sam’s Club, a Walmart affiliate, and is in charge of design related to membership registration, renewal, and upgrades on multiple platforms including web, mobile, and in-store employee devices.
He solved the problem of new members not fully understanding membership benefits through the ‘Join Flow Value Message’ project. To this end, we developed a design that emphasized key benefits and introduced a banner design for Plus membership upsell to encourage members to upgrade their membership. Seungwoo Kim won the silver award in the Best User Experience category for this project.
In addition, in the ‘Personalized Renewal Page’ project, the membership renewal rate was increased by creating a personalized page, and the company received a gold award in the Best User Experience category in recognition of its performance in providing personalized benefits to customers.
Seungwoo Kim is credited with improving the membership upgrade and renewal process through the ‘Plus Upgrade Flow’ project in the Sam’s Club mobile app and improving conversion rates by raising awareness of premium membership benefits. It also won a silver award in the -commerce) category.
Seungwoo Kim said, “I am glad that the projects we worked on to convey the value of membership to customers at Sam’s Club have resulted in actual results.” He added, “We will continue to develop designs that can deliver complex information more simply and effectively on various digital platforms.” “I will research it,” he said.
Meanwhile, Seungwoo Kim worked as the lead art director for Sony PlayStation Customer Relationship Management (Sony PlayStation CRM) and achieved great results through email marketing. In addition, he participated in the global launch of the Amway-owned brand ‘n by Nutrilite’ and created global style guidelines, and also participated in the QLED TV advertising launch project on Samsung’s global YouTube channel.
Intern reporter Kim Nahye [email protected]
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As the website editor for world-today-news.com, I am delighted to present this interview with two distinguished guests, Seungwoo Kim and his accomplishments in the field of UX design.
Interviewer: Good day, Mr. Seungwoo Kim. Congratulations on your outstanding achievements at the ‘2024 NYX Awards’. Can you tell us more about your winning projects and how they have impacted your work as a UX designer?
Seungwoo Kim: Thank you for the congratulations. I am truly honored to have been recognized with these awards. The first project was the ‘Join Flow Value Message’, which aimed to address the issue of new members not fully understanding the benefits of their membership. We developed a design that emphasized key benefits and introduced a banner design for Plus membership upsell to encourage members to upgrade their membership. This project won a silver award in the Best User Experience category.
The second project was the ‘Personalized Renewal Page’, which focused on improving the membership renewal process by creating personalized pages. This resulted in an increase in the membership renewal rate and a gold award in the Best User Experience category. The third project, the ‘Plus Upgrade Flow’ in the Sam’s Club mobile app, improved conversion rates by raising awareness of premium membership benefits and won a silver award in the E-commerce category.
Interviewer: It seems like you’ve had a significant impact on improving the user experience for Sam’s Club members. How do you approach designing effective UX solutions for such diverse audiences?
Seungwoo Kim: Understanding the user’s needs and pain points is crucial in designing effective UX solutions. I try to immerse myself in their experiences and emotions to create designs that are simple, intuitive, and engaging. It’s essential to consider various platforms and device types when designing for a diverse audience. For example, the Plus Upgrade Flow project required designing for both mobile and desktop experiences.
Interviewer: That’s impressive. Your previous work experiences with Sony PlayStation CRM and the global launch of ‘n by Nutrilite’ also showcase your versatility in the field. Can you share any insights on how your previous work has influenced your approach to UX design?
