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Spotify will soon pay video podcast creators to compete with YouTube, with new features to captivate audiences.
Spotify has revealed a new initiative that could be a game-changer for video podcast creators. On Wednesday, the platform announced that it will now pay video podcast hosts based on the engagement of their shows. This partnership program aims to attract creators who publish videos, by strengthening competition with YouTube in the field of video podcasts.
Podcast creators can already monetize their content on Spotify using advertising revenue. However, this new program encourages podcasters to add videos to earn additional income. Spotify s’inspire de YouTubewhich shares billions of dollars in advertising revenue each year with its creators. Now the streaming company wants to offer similar benefits.
In addition to paying creators, Spotify offers a new experience for premium subscribers. These users will be able to watch video podcasts without being interrupted by advertisements. This option aims to attract more viewers to Spotify by providing them with a smooth and uninterrupted experience. The goal is to make Spotify a leading choice for video podcasts, even in front of YouTube.
Impressive growth in video podcasts
Since the introduction of the format of video podcast in 2022Spotify recorded more than 250 million spectators. The platform reports that nearly two-thirds of listeners prefer podcasts that include a video component. Additionally, the number of creators posting videos each month has increased by more than 50% in one year. To date, over 300,000 video podcast shows are available on Spotify.
Daniel EckCEO of Spotify, explained the vision behind this initiative. “By delivering a best-in-class video offering without ad interruption, combined with the flexibility and ubiquity of Spotify, we can provide your audience with an experience superior to any platform,” he declared. He added that the monetization program frees up creators to focus on creating quality content.
Improved video features
To support this change, Spotify is introducing new video features. Creators will have access to options like chapters, comments, pinch zoom functions and scrolling thumbnails. Searching for video content will also be made easier thanks to personalized recommendations in the application. These additions aim to make navigation and engagement more intuitive.
Spotify now allows creators to download clips to promote their episodes. These clips will appear in different streams of the application to help attract users’ attention. Additionally, podcasters will be able to choose thumbnails for their videos, an option similar to that offered on YouTube. These features aim to optimize the visibility and appeal of video podcasts.
A redesigned dashboard
Spotify also redesigned its creator dashboard. Podcasters will now be able to more easily view their performance analyzes and track the growth of their audience. These changes will come into effect January 2, 2025 in the United States, United Kingdom, Australia and Canada. Interested creators can apply to join the program Spotify Partners to start monetizing their video podcasts.
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Welcome to our interview on the new initiative of Spotify to monetize video podcasts and compete with YouTube.
Guest 1: Sabrina, a successful video podcaster with a large following on Spotify and YouTube. Her podcasts focus on lifestyle and wellness.
Guest 2: Rohan, a Spotify employee and product manager working on the video podcast features and partnership programs.
Section 1: Spotify’s new monetization program for video podcast creators
Interviewer: Can you tell us about Spotify’s new monetization program for video podcast creators and how it will work?
Guest 1: Yes, as a video podcaster, I’m excited about this new program. It means that my work on creating engaging content can now be financially supported by Spotify directly. The program is based on the engagement of my audience, so the more views and interactions my videos receive, the more money I’ll earn. It’s a win-win situation!
Guest 2: Exactly, Sabrina. The program is designed to incentivize creators like you to produce high-quality videos that keep viewers engaged. We want to create a sustainable ecosystem where creators can focus on creating great content and grow their audience without worrying about monetization. The payments will be made monthly and will be based on several factors such as viewership and watch time.
Interviewer: What do you think about how Spotify is competing with YouTube in this space?
Guest 1: Well, YouTube has been dominating the video content space for a long time, but Spotify is definitely catching up fast. The fact that they’re paying creators directly is a big step forward. Plus, by offering an ad-free experience for premium subscribers, they’re addressing one of the biggest pain points users have with YouTube.
Guest 2: That’s right, Sabrina. We believe that Spotify brings a unique value proposition to the table. Our platform enables users to discover and enjoy podcasts effortlessly, and now with video podcasts too. By investing in this initiative,
