8 Ecommerce Courses to Help Your Business Grow (2024)

Online ecommerce courses are classes that provide businesses who sell products and services online with the tools they need to start, launch, and scale their ecommerce business.

Whether you want to learn the basic concepts of ecommerce or delve deeper into a specific topic, ecommerce courses can help you reduce your learning curve, increase your profits, and achieve your business goals. Please note that all courses are conducted in English, but Korean subtitles (automatically) are provided for Google’s digital marketing and e-commerce basics course.

10 Best Ecommerce Courses

1. Ecommerce Essentials: Starting a Successful Online Business
2. Become a Shopify Expert (From Zero Base to Expert!)
3. Foundr’s Ecommerce Master Course
4. E-commerce marketing training course
5. Google’s Digital Marketing and Ecommerce Fundamentals
6. CXL’s Ecommerce Marketing Certification
7. LinkedIn Ecommerce Basics
8. Become a Certified Ecommerce Marketing Master by DigitalMarketer

1. Ecommerce Essentials: Starting a Successful Online Business

instructor: Tracey Wallace

this Skillshare Courses cover the basic concepts of ecommerce, such as product selection, market research, choosing an ecommerce platform, and improving profitability. You can perform competitor analysis and learn how to leverage content marketing to differentiate yourself in the online marketplace.

Tracey Wallace shares a step-by-step approach from the basics to launching your store in her eCommerce course.

expense: $32/month or 1 month free trial

length: 1 hour 3 minutes

2. Become a Shopify expert (from zero base to expert!)

instructor: Tim Sharp

Tim Sharp has been an online entrepreneur since 2004. his Udemy Courses“Become a Shopify Expert (From Zero to Hero!)” is a very reputable and popular ecommerce course to learn about Shopify. This course has over 7,300 reviews and a rating of 4.6 out of 5.

Sharp’s course covers everything related to mastering Shopify, including setting up a free Shopify account, choosing a payment provider, and managing shopping cart abandonment. It is easily accessible even to people without a technical background. This course consists of 94 lectures, each lasting 5 hours, which can be completed over a weekend.

This ecommerce course is perfect for people who want to open an online store, freelancers who want to learn something new, and dropshippers who want to leverage the best ecommerce platforms for their business.

expense: $13.99

length: 5 hours

3. Foundr’s Ecommerce Master Course

instructor: Gretta Van Riel, Rob Ward, Rich Li, Chase Dimond, Nick Shackelford

The Ecommerce Master Course is a professional training program for entrepreneurs expanding their existing ecommerce business. Created by global education company Foundr, this course features five expert instructors, each with their own strengths.

These experts share insights from their experience spending $85 million on Facebook ads, winning Shopify’s business building competition, and driving $1 million in sales through influencers.

Through 62 video lessons, this course provides practical, actionable advice you need to scale your ecommerce business to seven-figure revenue. It also includes several bonuses, such as access to an informal Facebook group, product page templates, and email marketing strategies.

expense: $2,997

length: 9 hours

4. E-commerce marketing training course: Learn an introduction to e-commerce marketing

instructor: Ethan Giffin, Anni Kim

this Marketing-only courseCovers the basic concepts of ecommerce marketing and online advertising. You’ll learn how to set goals for your online store, create buyer personas, nurture leads through your sales funnel, and more.

In addition to the 4 lectures, there are 3 quizzes and 10 videos, making the course interactive and fun. At approximately 33 minutes, it covers many ecommerce marketing strategies concisely yet comprehensively. Perfect for those who prefer hands-on learning.

You’ll also learn how to use Hubspot’s Shopify integration to collect data from your Shopify store, create new customer segments, and launch automated marketing campaigns.

expense: free

length: 33 minutes

5. Google’s Digital Marketing and Ecommerce Fundamentals

instructor: Google employees

this Digital Marketing and Ecommerce Basics The course is part of the Google Digital Marketing and Ecommerce Professional Certificate. It consists of four modules.

1. Introduction to Digital Marketing and Ecommerce Basics
2. Customer Journey and Marketing Funnel
3. Digital Marketing and Ecommerce Strategy
4. Measuring Performance Success

This course will give you the skills you need to get started with ecommerce. Perfect for an entry-level role where you’ll need to learn how to attract new customers, engage with them on digital channels, and encourage them to make a purchase.

This course is led by Google employees and includes real-world examples and activities. It currently has a rating of 4.8 out of 5 on Coursera and has over 16,000 reviews.

expense: free

length: 18 hours

6. CXL’s Ecommerce Marketing Certification

instructor: 9 e-commerce experts

CXL’s Ecommerce Marketing Certification Programis aimed at marketing practitioners and e-commerce brand founders. This certification course is taught by top ecommerce marketers who have worked with top brands like Heineken, Crocs, and Appsumo.

This extensive mini-degree course covers a variety of topics needed in ecommerce marketing today. Each course in this program is taught by experts in analytics, optimization, content marketing, advertising, and management. To provide you with high-quality instructors, CXL offers webinars, studies, guides, and additional resources for your business.

If you want to become an ecommerce marketing expert, this program will help you learn in-depth course content and practical skills.

expense: You’ll need to sign up for a CXL subscription, which starts at $289 per month.

length: It depends on the number of study hours per week.

7. LinkedIn Ecommerce Basics

instructor: Patrick Rauland

LinkedIn’s Ecommerce Fundamentals Coursehas a high reputation with 4.7 out of 5 points. Despite being created in 2020, the basics of eCommerce training are still relevant.

This course will guide you through every step of developing an ecommerce business idea. You’ll learn about different e-commerce models, such as dropshipping and reselling, and strategies for selecting and evaluating e-commerce ideas. Patrick Rauland also covers practical steps such as defining your target audience, developing your brand, and registering your business.

If you prefer learning on LinkedIn and are a beginner in ecommerce, this foundational course is the best option.

expense: Free when you sign up for LinkedIn Learning

length: 1 hour 22 minutes

8. Become a Certified Ecommerce Marketing Master by DigitalMarketer

instructor: Scott Cunningham, Lauren Petrullo, Simon Trafford

If you have a store and are ready to start selling, DigitalMarketer’s Ecommerce Certification CoursePerfect for learning the next steps. This course focuses on product-market fit, positioning, and proven conversion strategies to solve two of the biggest problems in ecommerce: lack of traffic and lack of sales.

The curriculum offers a proven framework used by three proven instructors.

1. Lauren Petrullo: Founder of Mongoose Media and content marketing expert in PPC and social media, with experience working with The Walt Disney Company.
2. Scott Cunningham: Founder of Social Lite, a leading Shopify partner agency, with expertise in Shopify store expansion and digital advertising.
3. Simon Trafford: Co-founder and Executive Coach at Merchant Mastery and Managing Director at Social Lite Communications, specializing in Facebook and Google Ads, email marketing, and CRO.

Marketing professionals and ecommerce brand owners will get everything from this certification course, including tools for templates, checklists, product pages, product descriptions, storefronts, email campaigns, and ads. Quizzes and bonus content are also included.

expense: $495

length: It is self-directed and depends on your study time.

Benefits of Ecommerce Courses

There are four benefits to taking an eCommerce course.

1. Build a support network. E-commerce business owners are less likely to meet colleagues in their local communities than brick-and-mortar business owners. Online courses are a great way to meet other ecommerce business owners and build a support network. For example, if your custom t-shirt business is affected by a supply chain issue, you could contact a friend who makes custom aprons and get information about the suppliers they currently operate with.
2. Customer Acquisition. You can meet potential clients while taking classes in person or online. Likewise, building relationships with other business owners can open up opportunities for collaboration that can increase your customer base or generate viral publicity.
3. Improve your skills. Online ecommerce courses can help you quickly build the skills you need to grow your business, from starting an online store to preparing for tax season.
4. Verification of success. There is value in proving what you know. Some online ecommerce courses offer certifications in specific skill sets (such as social media marketing or email marketing) that can boost your professional reputation. These certificates also allow you to charge more for your work.

Choosing the Right Ecommerce Course

1. Identify your business goals
2. Determine Your Immediate Needs
3. Set a time and technology budget
4. Research eCommerce courses
5. Choose a course

Online eCommerce courses target a variety of audiences. Whether you’re a new business owner or an experienced marketing professional, here’s how to choose the right course.

1. Identify your business goals

First, decide on your business goals and figure out where you want to go. Do you want to grow your vintage ottoman store by becoming an international leader in curating and shipping the finest ottomans from the 20th century? Or do you simply want to turn your hobby into a source of income? This answer will determine your customer’s ecommerce training needs.

2. Determine immediate needs

Figure out what you need now. If you’re spending all your free time running your social media accounts, a social media management course can help you optimize your strategy and reclaim your time.

If you’re looking to drive more traffic to your website, consider specialized digital marketing courses that cover lead generation tactics like email marketing, search engine optimization, and content marketing.

3. Set a time and technology budget

Decide how much time you can devote to ecommerce training and how much you want to spend to sign up. Remember, there are many courses you can sign up for for free.

4. Research e-commerce courses

Review content from trustworthy online sources and research course options thoroughly. ForbesCompare by consulting business publications such as Business Insider, blog content from your e-commerce platform provider, or resources such as this guide.

You can also ask other e-commerce businesses in your network for recommendations. As you explore courses, take notes about curriculum topics, cost, length, and certificates offered.

5. Choose a course

The rest is simple. Compare your immediate business needs and budget limitations with our ecommerce course offerings to choose the option that best suits you and your ecommerce business.

Ecommerce Course FAQs

What are the common topics covered in eCommerce courses?

• marketing strategy
• digital marketing
• business operations
• business development
• finance

What are the three types of e-commerce?

• B2C (Business-to-Consumer): A way for businesses to sell goods or services to consumers. This is how Allbirds sells its products online and ships them directly to customers.
• B2B (Business-to-Business): This is how one business sells to another business. Trading volume is usually high. This example is when trading hundreds of items.
• C2C (Consumer-to-Consumer): A marketplace where consumers can sell to other consumers. eBay is the most popular example of C2C commerce.

What is the best way to learn eCommerce?

The best way to learn e-commerce is to combine theory and practice. After learning the basics, put your knowledge to work right away by starting your own e-commerce store. You’ll get first-hand experience on how market research, e-commerce platforms, advertising, and customer service work.

Is taking an ecommerce course necessary to start an online business?

Although you can start a successful ecommerce business without taking an ecommerce course, many ecommerce business owners say that ecommerce courses help them achieve their goals faster (and they can save you time and money). This will allow you to be more intentional about what it takes to start an online business.

Can I take the eCommerce course online or in person?

Many popular ecommerce courses are available online. If you prefer in-person classes, check with your local university, community college, or chamber of commerce.

How can the main takeaways from the article be applied in real-life situations?

​ The most important takeaways from the​ article.