ASISA has launched the “ASISA New Families Pack”, which combines health and pet insurance with the aim of offering comprehensive protection for families that have pets among their members. With this plan, ASISA takes another step to adapt to families that have incorporated pets as a new member who, in addition, each occupies a more important place.
Traditionally, pet insurance was integrated into home policies, treating them as insurable objects. With this new proposal, ASISA redefines this approach, positioning pets as living beings that are part of the family and that require specific care.
Carlos Eiroa, Director of Brand, Advertising and Sponsorship at ASISA, explains this initiative:
“At ASISA we have understood the changes that have occurred in families, to which in many cases pets have been fully incorporated as a new member that occupies a more important place every day. In response to this new reality, ASISA is a pioneer in offering health insurance and pet insurance in a comprehensive offer to care for the whole family.”.
Campaign in a fun tone
To publicize this new product, ASISA has developed together with its creative agency, Sra. Rushmore, a campaign that, with a fun tone, is made up of several audiovisual pieces that show pets as another member of the family, highlighting the need to care for and protect them as such, within the family unit. The production has been developed by Hogarth and the media plan, managed by Mediaplus Equmedia.
The campaign will be disseminated through digital media and on physical media, in addition to having a presence at key sporting events, such as the football matches of several teams sponsored by ASISA: Real Racing Club de Santander, Granada CF and Cádiz CF. Their parts can also be seen on the ASISA channel on YouTube.
This launch reinforces ASISA’s commitment to innovation and the constant search for solutions that respond to the changing needs of its policyholders. Along with initiatives such as the Comprehensive Menopause Program, ASISA continues to focus on pioneering proposals, adapted to current times and that generate high value for its policyholders.
