Haškovcová: Microplastics are everywhere, we drink and breathe them. Many of them are created in the washing machine | Currently.cz

“A man who has a mortgage and two kids and is single and has problems, he probably doesn’t spend two thousand a month on clothes. But I would not blame these people, the problem is more in too many customers, how We buy a lot.

According to her, it is also important to discuss why there are no global regulations that are supposed to put pressure on companies to change their way of working in the production of clothes. “And in general, it should get into the public space and we should say: It worries us. We don’t want toxic materials to be used in making clothes,” Haskovcová explains.

Big problem with fast fashion (very cheap, readily available fashion – editor’s note) that is they create constant movements. “Every week a microtrend appears saying: ‘Buy this and don’t wear what you wore last week’. Let’s remember, for example, the movie Barbie, when everyone bought bright pink clothes for the first look, usually from China for a few crowns, but for most people, not bright clothes pink is something they wear regularly then it sits in their wardrobe for a few years and eventually they throw it away,” he said.

Are people from Generation Z more aware of fast fashion issues than previous generations? What are the problems associated with buying not only clothes in very fast e-shops such as Shein or Temu? Why do fast fashion brands in the European Union burn around 10% of unsold new clothes? You will find out in the interview at the beginning of the article.