The change in strategy in Microsoft‘s video game business along with console sales that have not met expectations since the Xbox One era have raised doubts about the future of hardware in the United States company. There are those who think that Xbox will become a publisher and abandon consoles. What will happen after the Xbox Series X|S cycle and beyond? Phil Spencer spoke about it.
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Will there be more Xbox consoles in the future? Phil Spencer responds
During an interview with Rolling Stone (via Wccftech), Phil Spencer, CEO of Microsoft Gaming, talked about Xbox consoles and whether there is still a future for the hardware in the brand’s plans. In this regard, the manager revealed that the company is still considering releasing consoles in the next generation, but he also made it clear that there are new priorities and the focus will not be on the users of this type of systems.
In that sense, Phil Spencer stated: “We love those customers, but in terms of continuing to expand and grow Xbox, it’s about PC, it’s about the cloud and it’s about making our games more available in more places.” .
For Microsoft, everything can be an Xbox, not just consoles
What’s new in Xbox’s strategy?
Phil Spencer’s statement took place at the beginning of the new Xbox advertising campaign where he tries to break once and for all with the relationship between the brand and the consoles. Microsoft Gaming’s goal is for Xbox to be present on all types of devices: PC, mobile phones, smart TV, Steam Deck, ASUS ROG Ally, Fire Stick and more, not just on consoles.
According to the head of Microsoft’s video game business, one of the hardware plans they have in mind is a portable Xbox, but he mentioned that there is still time left for them to show something. Currently, Xbox Game Pass has a presence on devices such as ROG Ally, but specialists believe that it would be worthwhile for Xbox to have its own proposal where it can exploit its gaming offer.
On the other hand, Phil Spencer revealed that despite the ups and downs that the Xbox business has experienced, it is at its best and it seems that it has finally found some stability that gives it greater room for operation and maneuver.
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