The BKTour 2024 ended with a great success, the initiative promoted by BKT, Title Sponsor of the BKT Series, which crossed Emilia-Romagna, combining the passion for football and the strong bond with the territory. The tour started on October 20th from Reggio Emilia, and then animated the squares and stadiums of Cesena, Modena and Sassuolo, before ending in Bologna, on the occasion of EIMA, the International Agricultural Machinery Exhibition. An exciting journey that confirmed BKT’s commitment to promoting a sense of community and belonging, creating a bridge between the sporting and agricultural worlds.
Each stage of the BKTour saw the participation of numerous fans and enthusiasts, welcomed by three football legends who, with their football history, brought enthusiasm back to these historic squares of Emilian football. Giuseppe Alessi, symbol of Reggiana for over ten years, Dario Hubner, the “Bison” of Cesena and the only one in the history of Italian football together with Igor Protti to have achieved the title of top scorer in Serie A, B and C, and Pablo Granoche, former Modena striker and best foreign scorer in Serie B, they brought their charisma and bond with the local teams, giving unforgettable moments to the fans. The last stage of the BKTour was enriched by the participation of the young talent Matteo Lovato, Sassuolo defender and leading figure of the BKT Series, who welcomed the Neroverdi fans with great enthusiasm.
The public responded with overwhelming enthusiasm: at each stop, hundreds of people took part in the event, helping to strengthen the visibility and awareness of the BKT brand. Over 500 autographed balls and thousands of gadgets were distributed at each stage, creating a festive atmosphere and consolidating the bond between BKT, a multinational leader in the Off-Highway tire sector, and the local communities. This union between the world of agriculture and football, both deeply rooted in the heart of Emilia-Romagna, represented one of the key factors in the success of the BKTour.
A further attraction of the tour was certainly the presence of the LANDINI SERIE 7-175 tractor, equipped with AGRIMAX RT 657 tyres, a symbol of reliability and innovation. The tractor transported the championship bench, giving fans the opportunity to take photos and immerse themselves in the shared passion for sports and agriculture. The influencer Costanza Bertuzzi, with her dynamic spirit and connection with the agricultural world, documented the entire tour on social media, involving thousands of followers. During EIMA, even the beloved Davide Moscardelli, “King of the Bomber”, added a touch of irony and friendliness, further enriching the event with his presence.
Lucia SalmasoManaging Director of BKT Europe, commented: “The BKTour represents much more than just a sporting event for us: it is an opportunity to create connections between people and the territory, combining the passion for football with our commitment to agriculture. Each stop offered the opportunity to share experiences and values, strengthening the bond with local communities and promoting our mission of innovation and sustainability.”
The final stage of the BKTour at EIMA saw the BKT Series bench displayed for the entire duration of the fair, offering visitors the opportunity to take photos and take home a memory of this unique experience, capable of uniting two apparently distant worlds: football and agriculture.
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© reproduction reserved published on 11/15/2024
