（左→右 Eshan, Zeekay, Kaci, Josh）photo by Ryan Jafarzadeh
“The next global R&B superstar”
by ROLLING STONE
“A British R&B quartet that overwhelms with exquisite harmony, modesty, and civility.”
by NEW YORK TIMES
“It’s clear that this new group from the UK is going to be a major force in the R&B scene.”
by BILLBOARD
“This UK group is sure to break out both in their home country and in the US.”
by COMPLEX
“No Guidance embarks on a renaissance, bringing back the nostalgic aspects of the boy group of yesteryear to the present day” by NME
No Guidance, a new R&B boy group from the UK, has released their new single “Nostalgic”. RELYT, who has worked with Central Sea and FLO, and Ashton Sellers, who has worked with Burna Boy and Kehlani, are in charge of production and songwriting. Chase Mack also participated in songwriting. While the excitement for “Around Me”, the first release of 2024, continues to cool down, another hot single has been delivered.
The melody is reminiscent of the golden age of R&B, with an addictive pop hook. The euphoric new anthem “Nostalgic” further enriches their impressive discography.
「Nostalgic」
No Guidance has returned to the scene with the happy news of the addition of a new member, Eshan. They talk about their new song “Nostalgic” like this.
“I am excited to share with you my second new single of the year since returning to the scene, “Nostalgic.” This song is about the excitement of finding love and is inspired by the 90’s. It reminds me of romantic love. It reminds me of the movies we watched when we were growing up and the music we listened to back then.”
Since their debut in March 2023, No Guidance has steadily advanced as the young savior of R&B. Their mesmerizing melodies, perfect harmonies, and natural stardom quickly garnered attention, and they have become popular with artists such as Summer Walker, Timbaland, Babyface, Stormzy, Labyrinth, Miguel, Snoop Dogg, Lucky Day, JoJo, and others. He has received praise from popular artists such as Justin Skye and Boyz II Men.
「Around Me」
Their hit singles and viral videos have been a success, racking up millions of streams and views on Spotify and TikTok. TikTok has more than 2.8 million followers and has been viewed more than 1 billion times in the last year alone. They also placed six songs on the platform’s list of most viewed R&B videos, making them the sixth most viewed/followed artist on TikTok in the UK.
Supported by MTV Push, The Guardian, Dazed 100, Ticketmaster and BBC Radio 1Xtra, they opened for Mahalia’s sold-out UK/EU tour ‘IRL’ and performed alongside SZA at BST Hyde Park festival. Responsible for supporting (SZA). Their performances at Eurosonic, Rock Werchter, North Sea Jazz Festival, Melt!, Juicebox, etc. held in the Netherlands have received rave reviews and are making rapid progress.
What is No Guidance?
A four-member chorus group from London consisting of Zeekay, Eshan, Josh, and Kaci. As a modern-day boy group, they push the boundaries of musical genres and show that R&B is in demand now more than ever. Released in June 2023, Is It A Crime?’s debut EP features vocals from Victoria Mone (Ariana Grande, Nas), JR Rotem (Rihanna, Bad Bunny), Akeel Henry (Givion, John Prominent songwriters and producers include Lunch Money Lewis (Nicki Minaj, Lil Wayne), and Terron Thomas (Lizzo, Usher). They released their second EP “Spice” in September 2023, and new member Yishan joined in June of this year. They will open up a new future for the current music scene, which is devoid of boy groups.
■Release information
No Guidance
New single “Nostalgic” now available
Label: NG Records
■Music Videos
■Follow No Guidance
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