The “Friends of the Earth” award, organized in Rome by Coldiretti, celebrates female entrepreneurs who contribute to innovation in the agricultural and food sector, transforming Italian villages and promoting sustainability.
Awarded projects – From cultivation to processing, the “Friends of the Earth” award recognized numerous initiatives that demonstrate how agriculture can integrate with sustainable development and social change. Among the projects, yoga among the lavender fields stands out, an idea of experiential tourism that enhances well-being and the landscape. Another innovative example is the agri ice cream shop, which has revitalized a small village, bringing tourism and work to the local community. The production of wool clothes also demonstrates how craftsmanship can respond to the new needs for eco-sustainable products.
Inclusion and integration – The ceremony also highlighted significant social projects such as the social farm that welcomes foreign workers, an initiative that combines agriculture and inclusion in local contexts. Another distinctive idea is the eco-rail in the vineyard, an ecological solution that supports sustainable mobility and traditional agricultural practices.
The role of women – Women are now a pillar of Italian agriculture, with almost 200 thousand female-run companies. Among these, around 13 thousand are led by young people under 35, who bring fresh ideas and technology into the production processes. Ettore Prandini, president of Coldiretti, said: “These women don’t just cultivate the fields; many combine agricultural activity with agritourisms, educational farms and cosmetic products”, demonstrating the versatility of women’s businesses.
Resilience and management – Mariafrancesca Serra, Coldiretti Women’s manager, underlined how female-led farms are particularly resilient. In an environment traditionally dominated by men, these companies stand out for their ability to adapt and manage management skills, managing not only to overcome moments of crisis, but also to thrive.
Sustainable agriculture – The awarded initiatives confirm the value of sustainable innovation as an integral part of women’s activities in agriculture. “Women are not just following in the footsteps of their predecessors, but are blazing new trails, contributing to more sustainable agriculture and a more inclusive society,” commented Serra. Female agricultural businesses thus show how tradition and innovation can coexist.
