The technology company also announced that it will offer the option to see less personalized advertising for those who do not wish to pay the monthly fee.
Meta just announced that, starting now, it will reduce the prices of its ad-free subscription by 40% for social networks Facebook e Instagram. The measure will be implemented for the European Union.
“The changes we are announcing today meet the demands of EU regulators and go beyond what EU law requires,” Meta wrote in a statement.
In addition, the company announced that it will offer the option of seeing less personalized advertising for those who do not wish to pay the monthly fee.
“In the coming weeks, people in the EU who choose to use Facebook and Instagram for free with ads will be able to choose to see ‘less personalized ads.’ This option is based on less data, so we will show ads based solely on context (what a person sees in a particular session on Facebook and Instagram) and a minimum set of data including age, location, gender and the way you interact with ads“added Meta
From this moment, the monthly subscription price for the Instagram and Facebook ad-free plan will go from €9.99 to €5.99 per month on the web. While the subscription from the app on iOS or Android goes from costing €12.99 to €7.99 per month.
Likewise, each additional account, both in Facebook e Instagram that appears in the user’s Account Center, will cost €4 per month on the website and €5 per month on iOS or Android.
“Every euro spent on ads on Meta generates 3.79 euros in revenue for advertisers in Europe. This value is only available through personalized advertising, but it risks decreasing because, if EU regulation makes digital advertising less efficient, the entire European business community will suffer the consequences.highlighted the company.
