Exclusive: Justin Lacob was appointed as chairman of XTRThe film and television studio he co-founded Bryn Muser.
Today’s announcement comes as Mooser shifts its focus to its newly formed AI film and animation studio, the parent company of XTR. Asteria.
“Lacob has more than 20 years of experience in the media industry as a two-time Emmy-nominated producer, executive and content strategist,” the press release said. “In addition to his role as XTR’s head of development, he is also a co-founder of Documentary+“It is a streaming platform and channel that showcases diverse and impactful stories from around the world, where he will also serve as President.”
In his new role, “Lacob will oversee all aspects of XTR’s original content development and production, along with sales, strategy and partnerships, and focus on expanding the studio’s portfolio of documentary features, series, podcasts, shorts and branded content. “I will do it.” according to the release. On the Asteria side, he will also lead development and production of scripted live-action and animation projects alongside Asteria’s Nick Confalone.
For DOCUMENTARY+, Lacob will continue to oversee the platform as it expands beyond AVOD and FAST into other distribution formats and curates original programming, including a 2024 Oscar-nominated animated short. 95 senses and a slate of collaborations with Rolling Stone.
Asteria CEO Bryn Muser
XTR
Mooser, who co-founded XTR and led the studio to acclaimed success, was nominated for an Oscar for his work on: ascension And the previously mentioned 95 sensesHe is the CEO of Asteria, a company that “aims to revolutionize film and animation through cutting-edge AI technology.”
“There is no better development leader in the nonfiction industry than Justin,” Mooser said in a statement. “He is an encyclopedia of what studios are looking to buy and has a deep understanding of the non-fiction landscape. I can’t wait to see where he takes XTR.”
“I am truly honored to take on such a broad role at XTR,” said Lacob. I look forward to continuing to work with our talented team to create stories that are not only entertaining but also spark important conversations. As XTR embarks on this exciting transition, the studio remains committed to its mission of producing high-quality, impactful nonfiction content and we are excited to champion artists across our live action and animation slate.”
During his tenure at XTR, Lacob worked with emerging and established filmmakers to bring their visions to life across a variety of platforms and genres, including an Emmy-nominated series. they call me magic For AppleTV+, Menudo: forever young Peabody’s winning film for HBO Max territory For National Geographic and Disney+, periodical MSNBC Movies, Emmy-Nominated Series stadium Oscar-nominated films for the Olympic Channel ascension and 95 sensesand Lion Heart For HBO Sports.
Prior to XTR, Justin played a key role in shaping the brand identity and programming strategy for Spike and Paramount Network. There he originated and produced successful scripted, unscripted and documentary series, including an Emmy-nominated documentary series. Rest in Power: The Trayvon Martin StoryLong-running reality series bar structureand an epic event script series. two.
