The first came in the middle of the night: a long queue formed in front of the “Lindt” shop on Spitalerstrasse early on Wednesday morning. Hundreds of people came because of a hype that has been spreading on the Internet for weeks. It’s about a sweet – the incredibly expensive Dubai chocolate.
The “Lindt” store in the city doesn’t open its doors until 10 a.m. But because only 100 bars of the so-called Dubai chocolate will go on sale in Hamburg, the first ones arrived early.
Dubai chocolate hype in Hamburg: The first ones arrived at 2 a.m
For example Jeremy Constantin (31) from Gesthaacht. The seller was the first to position himself in front of the “Lindt” store. He and his friends were there at 2 a.m. The 31-year-old took extra time off for this. His plan: He wants to give the chocolate as a gift for Christmas.
He was the first: Jeremy C. (31) has been standing in front of “Lindt” since 2 a.m. Florian Quandt
He was the first: Jeremy C. (31) has been standing in front of “Lindt” since 2 a.m.
Those with a sweet tooth kept themselves awake with coffee cups and energy drinks so as not to miss their chance to win the limited edition chocolate (150 grams for an impressive 14.99 euros). The candy has been hyped by various influencers on Instagram and Tiktok for weeks.
Rush for Dubai chocolate in Hamburg: treats for those waiting
Ferdi from Wandsbek also has a Tiktok account with a quarter of a million subscribers. The 36-year-old is actually self-employed and runs a chauffeur service. But with a sample of Dubai chocolate, which he would like to try in front of the camera with his little daughter, Ferdi wants to add some “oomph” to his account.
“Lindt” employees serve chocolate snacks for those waiting. Florian Quandt
“Lindt” employees serve chocolate snacks for those waiting.
There was already a huge rush for the limited-edition chocolate with the pistachio-sesame filling in Düsseldorf on Saturday and in Berlin on Monday. But not everyone is interested in enjoyment. Two students who didn’t arrive in Hamburg until 8 a.m. and were therefore possibly late due to the length of the queue with more than 100 people, were driven out of bed by the potential profit: “You can get 500 euros for a table on the Internet “ exults one of them.
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There was at least one consolation for everyone who later came away empty-handed: “Lindt” employees served sweets from the chocolatier’s range in front of the store to sweeten the waiting time for those with a sweet tooth. (mp)
