Sony’s PS5 Advertising Controversy: Price Drop Removed from New Promo Sparks Backlash among Gamers

Yesterday, the Japanese manufacturer and publisher released new material promoting the game on PlayStation 5. However, players noticed an important detail.

Sony is fighting for customers. The last financial report showed that, despite a very good interest in the current generation, consumers bought fewer PS5 units last quarter than last year (-22%), ie 3.8 million pieces. However, lower sales projections aren’t stopping the company from taking more action – especially since Black Friday and the holidays are just around the corner.

Yesterday, the latest Japanese site “Play Has No Limits” appeared online, which contained a reference about the motivation for the driverless console conversion. The price of the PS5 Slim Digital Edition has been reduced by $70 in the US – and the promotion would last until December 24 or “while supplies last”, but it is not visible in PlayStation Direct for now. The information has raised expectations among parts of the community from other parts of the world – many players would like to buy equipment at a lower price.

However, it turns out that Sony changed the PS5 advertising and got rid of the news about the discount in the United States. The publication time of the material has been changed on the official YouTube channel, and in addition, the final scenes have also been changed – something that viewers did not notice.

There is no shortage of sarcastic comments under the PlayStation space, in which players accuse the company of even “refreshing” ads. and above all, the “new version” had no information about really favorable incentives. The ad already has many more “thumbs down” than positive comments – more than 2.9 thousand viewers negatively affected the video.

Some users openly say that the manufacturer’s approach disturbs them – reducing the prices of digital version consoles, without stand or drive ​​​​for PS5 Pro, as well as information sam about new single-player games, which Sony is famous for.

Now they are even redoing the ads.

Why did they reupload it and remove the previous one????

Added again? I don’t see the $379.99 price tag anymore.

Payment has no limits.

Gaming has no limits, if you don’t raise the prices of equipment, games, subscriptions, don’t let you play games on PC without a PSN account, ban some countries from even buying your products… Yes, the crowd is worth it call this change or make it better!