The deployment of the November 2024 core update for at least two weeks, involves continually monitoring search results. Thus, these would be the 15 questions you should ask yourself, after each Google algorithm change, according to Google itself. Google.
Google’s core update on November 11 will last at least two weeks.
The keys to a Google algorithm change
What is a Google Core Update and why does it happen?
Google’s core updates are broad, significant changes to search algorithms, designed to improve the quality and relevance of search results. These updates do not focus on specific sites, but rather help Google fulfill its mission of showing useful and trustworthy results to users.
Do I need to worry about a major update if my site traffic doesn’t change?
Generally, if you don’t notice significant changes in your site traffic, there’s no need to worry about a major update. These modifications do not affect all sites and often go unnoticed by most.
How can I check if a drop in traffic is due to a major update?
You can check in Google Search Console to see if your drop in traffic coincides with the timing of a major update. Google posts the start and end date of these updates on its status dashboard, so you can compare performance before and after the update dates.
What should I check if I notice a significant drop in my page rankings?
If the drop is large (for example, from position 4 to 29), perform a thorough evaluation of the affected pages and the site as a whole. Make sure your content remains useful, trustworthy, and user-focused. Reviewing each type of search (Web, Images, Videos, News) can offer more clues about the cause of the crash.
How long does it take to see improvements in search results after making changes?
Improvements may take time to be reflected in search results. Some are visible within a few days, but others can take several months while Google’s systems learn and confirm that the site is providing high-quality content. If, after a few months, you don’t notice any changes, you may need to wait for the next major update.
What type of changes should I avoid if I want to improve my content after a Google core update?
Avoid making quick or superficial changes, like removing page elements just because you heard they “don’t help with SEO.” Instead, make significant and sustainable improvements to your content, with your users in mind. If the content cannot be improved, consider deleting it only if it is the last option.
When should I consider removing content from my website?
Removing content should only be considered if it cannot be improved and does not provide value to users. This could mean that the content was created primarily for search engines and not people. By removing this content, you can improve the performance of useful sections of your site.
Why can organic search traffic continue to fluctuate after a Google algorithm change?
Positions in Google search results are not fixed. The results are dynamic and may change due to the evolution of user expectations and constant updates to the website’s content. This may result in increases or decreases in traffic.
Does Google penalize me if my site drops in position after a core update?
No, a drop in position does not mean a penalty. The nature of the major updates is to review the overall content and make adjustments to make search results more useful to users. A lower position does not mean that your site is “bad,” but rather that other sites may be meeting current search needs better.
Is it safe to make changes immediately after Google algorithm change?
It is recommended that you wait at least a week after a major update before analyzing your site’s performance in Search Console. This allows you to accurately observe any changes and avoid unnecessary adjustments to content that is still working well.
Do core updates affect only individual pages or entire sites?
Major updates are broad changes and can affect individual pages as well as entire sites. It’s important to evaluate the site overall and make sure it’s aligned with the principles of useful, trustworthy, and people-centered content.
How can I find out which pages were most affected by a Google algorithm change?
Check the Google Search Console for pages that show drops in position after an update. Analyze these pages in relation to the content offered by other sites and verify if they are meeting the expectations and needs of users.
Should I make adjustments to my content for each Google update?
No, necessarily. Adjustments should be made only if the content needs improvements in quality or structure. Algorithm changes are designed to better reflect the web and users’ interests, so focusing content on people’s needs is best practice.
Is it possible that my SEO improvements are not having a noticeable effect on traffic?
Yes, improvements may not result in a significant change. Google does not guarantee an increase in traffic or position, as results depend on dynamic factors and the changing nature of the website.
What questions should I ask myself to evaluate the quality of my content after a Google algorithm change?
Ask yourself if the content on your site is useful, trustworthy, and easy for users to understand. Additionally, consider whether the content adequately responds to search intents. You can ask other trusted people to conduct an objective evaluation to identify areas of improvement in your content.
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