According to information from the Wall Street Journal, Meta will soon offer two advertising options to European users of Facebook and Instagram. They will have the choice between so-called “less targeted” advertisements and advertisements displayed in full screen which it will not be possible to skip.
The least we can say is that the European authorities are giving Meta a hard time. Whether to offer targeted advertising or train its artificial intelligence with the personal data of its users, Meta found itself blocked in its actions following investigations by the European Union.
But Meta has not said his last word. After offering paid subscriptions to try to circumvent European Union restrictions, Mark Zuckerberg’s company now seems to have found a new idea.
Indeed, according to information from Wall Street JournalMeta will soon offer two advertising options for European users of Facebook and Instagram. With the first option, they will face so-called “less targeted” advertisements. Concretely, these advertisements will be targeted according to a specific browsing session, and not in relation to a broader data history.
As for the second option, it may displease. A Facebook or Instagram user doesn’t want to see these “less targeted” ads? No worries, Instagram and Facebook will then display advertisements in full screen, lasting several seconds. Moreover, it will not be possible to pass them.
Through these two advertising options, Meta therefore simply hopes to circumvent the restrictions imposed by the European Union.
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/medias/ZXr66LkaBv/image/Photo_Intelcia1731418460463.jpg "Laval. Deterioration of working conditions, no increase in salaries… Intelcia employees walk off the job")