Foot Locker And NBA Expand Their Collaboration | Advertising control

Monday, November 11, 2024

Through this expanded partnership, Foot Locker will reinforce its commitment to elevating basketball and sneaker culture through unique products and experiences. So, Foot Locker will continue to organize youth basketball courses together with the NBA, while providing essential tools, platforms and networks designed to strengthen communication with the next generation of fans and players across Europe.

To celebrate the expansion of this collaboration and the 50th anniversary of Foot Locker, fashion designer and artist Jeff Hamilton has created 50 limited edition NBA jackets that will be available only through donations and giveaways. Members of Foot Locker’s FLX loyalty program and followers will have access to Foot Locker’s local social media accounts in Europe to win a personalized jacket and membership to NBA League Passthe league’s premier live game subscription service available through the​​​​ NBA App.