Artificial intelligence (AI) continues to evolve, and according to recent reports, Microsoft plans to rename its AI-powered digital assistant, Copilot, to Windows Intelligence. This change, not yet officially confirmed, was detected by Windows Central in the code of the most recent test versions of Windows 11.
The outlet reported that Microsoft appears to be pursuing a rebranding strategy to consolidate all AI features in Windows under a unified brand.
The official presentation could take place at the event Ignite 2024which Microsoft will hold in Chicago from November 18 to 22 and which can also be followed online. This event has become the space in which the company shows its most important advances, and the inclusion of AI in its operating system promises to be one of the main topics of this edition.
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According to the reportsMicrosoft intends to position AI as a fundamental pillar in the Windows ecosystem to compete with other technology companies, such as Apple. The company founded by Steve Jobs launched Apple Intelligence into its ecosystem, and now Microsoft appears to be taking a similar approach by integrating Windows Intelligence into its products.
Some specialized media, such as Apple Insiderconsider that Microsoft, seeing itself surpassed by the apple brand, decided to emulate its competitor, launching what appears to be a “copy.”
In the absence of official confirmation, we have to wait for the Ignite 2024 event, where Microsoft could clear up doubts and present its new vision for the future.
Related: Apple Intelligence ‘changed my life,’ says CEO Tim Cook. Here he tells us why
