A few months before YouTube‘s 20th anniversary, there is no longer any question of being confined to videos on smartphones: we must now consider the platform “like the first television channel in France“, affirms its general director Justine Ryst in an interview with AFP .
For the manager, at the head of the French branch since 2019, YouTube is now “a key player in the audiovisual landscape“.
A few weeks after the colossal success of the film Kaizen of Youtuber Inoxtag on his ascent of Everest, the platform wants to establish its place on all screens.
The 2h26 documentary, which brought together 340,000 spectators in theaters and generated 37 million views, was also broadcast on TF1: the multimedia triumph born on YouTube alone sums up the ambitions of the platform.
According to Médiamétrie results, communicated by YouTube, the site and the application have in fact surpassed French television channels in number of users among 15-49 year olds, with 42.6 million users in May. At the same period, the French thus spent 41 minutes per day to watch YouTube videos.
And the distribution media are evolving. “Television is today the second largest channel for YouTube consumption in France, after mobile phones.“, insists Justine Ryst. “It’s a real trend that is taking hold and goes hand in hand with the observation of the success of long, even very long, formats.“.
