This is what you need to know about e-commerce today.
Wishing you a successful day
the editorial team of etailment.de .
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Zalando‘s strategy seems to be working
Zalando listed according to current business figures in the third quarter of 2024 a sales increase of five percent to 2.4 billion euroswhile the adjusted operating profit to 93 million euros quadrupled. The good numbers prove it successful start for the autumn-winter collection and a success in standing out from the fast fashion competition Expansion of the lifestyle offering to discontinue. The paid Plus membership will be available in the future through a free points program replaced to increase customer loyalty.
Otto starts the Christmas offensive
According to a representative GfK study commissioned by Otto, German consumers are planning 60 percent of their Christmas budget in online retail to spend. With the question “And what are you giving?” The largest German online shop launched yesterday a seven-week advertising campaignwhich will also be available on Disney+ and Netflix for the first time. Accompanying events are from mid-November to early December additional promotions for Singles’ Day and Black Friday planned.
Despite Brexit: UK is a market for German online retailers
The British market offers German online retailers great opportunities despite Brexitas more than two thirds of British consumers aged between 35 and 44 have in the past twelve months purchased across borders. For a successful market entry, Salesupply co-founder Jeroen Leenders recommends German online retailers competitive prices, warehousing in Great Britain, strong Social media presence as well as one high level of service with free returns and fast shipping. Mobile optimization of the online shop is also essential.
///// HANDEL INTERNATIONAL Asos needs to change its strategy
The British online retailer Asos recorded one in the past financial year Sales fell 18 percent to £2.91 billion and one increased net loss of £338.7m. The company plans to return to the black next year sea Fashionunited.de a comprehensive one Redevelopment program with Inventory reduction, cost reductions and debt restructuring measures. The fast fashion retailer has been online with its shop since 2000 and originally sold products that were shown by celebrities on television. Hence “Asos” = “As Seen on Screen”. European e-commerce is growing three percent
European e-commerce grew according to the „European E-Commerce Report“ in 2023 with an average inflation rate of 6.1 percent to 887 billion euros in sales, three percent more than in the previous year. But there are differences, especially between East and West: The Ukraine (plus 145 percent) and Bulgaria (plus 19 percent) recorded the strongest increases, while Germany experienced one Decline of nine percent to 94 billion euros. Growth of five percent is forecast for 2024 with an expected inflation rate of 2.7 percent.
China’s e-commerce struggles with return-free returns
The no-return refund introduced by Pinduoduo (PDD Holdings) is causing headaches for Chinese online retailers: Taobao (Alibaba) records sea Kr-Asia.com Over 400,000 “inappropriate” return-free refunds every day and has already had to do so to traders who successfully complained Pay compensation of more than 300 million yuan ($42 million).. A survey by the e-commerce research center “100 EC” among more than 2,000 retailers shows that around eight percent of those surveyed 80 percent of all orders refunded without returns had to be.
Romania: Emag plans expansion to Moldova
According to CEO Tudor Manea, the Romanian online retailer Emag is planning an expansion into the Republic of Moldova next year or the year after, reports Romania-Insider.com. The expansion plans coincide with the EU accession negotiations for Moldova and the upcoming parliamentary elections together next year. The online retailer, which is already active in Bulgaria and Hungary, is currently serving Moldovan customers, as are other European online retailers via the “EUlivrez” platform of the Romanian Posta Romana reachable.
///// TRENDS & TECHNOLOGY Digital accessibility is also financially worthwhile
According to one current Capterra study record 38 percent of the internationally surveyed companies higher sales or higher conversionsafter they have made their online shops or website barrier-free. 73 percent of companies are planning for the next twelve months increased investments in this area. 54 percent of companies are already using it AI-driven solutions to improve digital accessibility Voice assistants and automatic subtitles for videos and audios are among the most important applications.
Only 14 percent scan QR codes in brochures
According to the IFH study „Prospektmonitor 2024“ 65 percent of consumers use it printed flyers as the most popular advertising mediumwhereupon Provider apps with 58 percent and digital brochures follow with 41 percent. Although 54 percent of retailers use QR codes use in print products, only 14 percent of consumers use it these to switch from analog to digital. According to the Institute for Retail Research (IFH), companies have stepped up their activities in the last two years in digital advertising media (69 percent) and especially in Social Media (78 percent) invested.
Work in Germany: A weekday for pointless things
Wasting German workers according to a Stepstone study average 8.7 hours per week with unproductive tasks and unnecessary meetings. Of the 5,800 respondents, 58 percent see too complex workflows as a hindrance to their performance, while 46 percent feel one clearer communication with superiors and 37 percent want simpler processes. Almost half of the employees are dissatisfied with the employer and 68 percent of those dissatisfied are already looking for a new job.
///// SUSTAINABILITYSustainability index falls to new low
The interest in sustainable products is according to the NIQ/GfK sustainability index in the third quarter fell by seven percentage points to 92.9 points. For everyday products the index fell to a historic low of 88.1 pointswhere the number of frequent Sustainability buyers fell from 27 to 20 percent. This is particularly true for consumer goods; the willingness to pay more for sustainable alternatives remains fresh products (57 percent), dairy products (52 percent) and tea and coffee (51 percent) high. Sustainability remains important to consumers even when making larger purchases.
