La National Basketball Association (NBA) y Foot Locker Europa have announced a multi-year expansion of their current collaboration, Therefore, the large global footwear and clothing entity will continue to be the official marketing partner of the NBA in Europe. Foot Locker too will be associate partner of the NBA Paris Games 2025 presented by Tissot, in which the Indiana Pacers and the San Antonio Spurs will play two regular season games at Accor Arena on Thursday, January 23 and Saturday, January 25, 2025.
Through this expanded partnership, Foot Locker will reinforce its commitment to elevating basketball and sneaker culture through unique products and experiences. As part of a long-term vision to empower local communities across Europe through basketballincluding Barcelona, Berlin, London, Milan, Paris and Rotterdam, Foot Locker will continue to host youth basketball courses in conjunction with the NBA, while providing essential tools, platforms and networks designed to deepen engagement with the next generation of fans and players throughout Europe.
“Expanding our marketing partnership with the NBA in Europe solidifies Foot Locker’s leadership in global basketball culture and reinforces our impact beyond the game,” said Kim Waldmann, Chief Customer Officer of Foot Locker, Inc. “As the influence of basketball continues to grow, we remain excited about connect with fans and players through unique events and activations that celebrate sport and its culture across Europe“.
“Our expanded partnership with Foot Locker Europe reinforces our shared commitment to celebrating the vibrant basketball culture and rich history of the game in so many communities across Europe.“said NBA Vice President of Global Partnerships for Europe and the Middle East Dina Ahmad. “We are also looking forward to working with Foot Locker on a set of fan activations in conjunction with the two games in Paris in January between the Spurs and the Pacerswhich will involve a week-long celebration of basketball and NBA for fans across the region.”
To celebrate Foot Locker’s expansion and 50th anniversary, famed fashion designer and artist Jeff Hamilton will create 50 limited-edition NBA jackets which will be available exclusively through raffles and giveaways. Members of Foot Locker’s FLX loyalty program and followers of Foot Locker’s localized social media accounts in Europe will have a chance to win a personalized jacket and a subscription to NBA League Pass, the premium live game subscription service. of the league available through the NBA App.
