The study highlights a increase in last minute bookings : 36% of French people book their trips within 15 days before their departure.
In parallel, 27% plan ahead, with reservations made 61 days before travel. Short and medium stays (3 to 10 days) are proving popular, while long vacations are becoming less common (only 9% opt for stays longer than 21 days).
Travelers are also looking for a increased personalizationwith 84% comparing and combining accommodation options and airlines to optimize their experience.
Tourism musical, sporting and the influence of social networks shape new travel habits. With 71% of travelers willing to travel for a music event, touring artists like Taylor Swift led to an increase in searches of +473% for Stockholm and +339% for Warsaw. THE sports tourism is also a driving force with growth of +62% towards Paris and +60% towards Germany, driven by the major events of 2024.
