Foot Locker repeats with the NBA. The American company has extended its agreement with the NBA as its official marketing partner in Europe. In addition, the company will be an associate partner of the NBA Paris Game 2025.
The new agreement is confirmation of Foot Locker’s commitment to basketball. Foot Locker will continue to host youth basketball courses in conjunction with the NBA, while providing tools and platforms designed to deepen engagement with the next generation of fans and players across Europe. Last year, the company signed a multi-year agreement with the NBA to be its official marketing partner.. To mark the agreement, designer Jeff Hamilton has created fifty limited edition NBA jackets that will be available exclusively through raffles.
In October, the company also signed a collaboration agreement with the Chicago Bulls, a franchise of the National Basketball Association (NBA).. Although neither the amount nor the duration of the agreement have been disclosed, the agreement will be “for the coming years” and “will begin from the 2024-2025 season.”
Foot Locker closed a collaboration agreement with the Chicago Bulls in October
Foot Lockers is not the only company that has renewed its alliance with the NBA. Nike has also “tied” the basketball association, which has been a partner since 1992 and official supplier of on-court equipment since the 2017-2018 season..
The agreement involves the creation of uniforms for athletes, as well as clothing for fans of both leagues. The agreement has also been extended to a group license making the company an official partner of the competition. Besides, Programs will be created for youth to get closer to this sport, as well as events and memberships to the competition.
Nike has also renewed its alliance with the NBA for the creation of athletes’ uniforms
Foot Locker, for its part, closed the first quarter of the current fiscal year (ended May 4) with a drop in sales and profits. The company, which is immersed in a strategic plan to recover its good results, managed to overcome, however, the poor market forecasts.
The distribution giant recorded sales worth $1,879 million, up 2.7% less than in the same period in 2023. Sales per comparable area, for their part, contracted 1.8%, far from 3 .1% that analysts expected. Foot Locker’s net income also fell, down to $8 million, compared to the $36 million it earned in the first three months of 2023..
