At the beginning of this year, the State Administration of Radio, Film and Television issued a call for a creation plan of “Traveling with Micro-Short Plays”, asking all regional radio and television administrative departments to put great emphasis on, carefully organized. , move widely, and use “small” forms to spread the “big” value of Chinese stories. On October 25th, an exhibition “How fast and refreshing it is to watch Fengmang – Fengmang new navigation press conference” was held in Changsha) Director Qing Lixin, Hunan Gong Zhengwen, Secretary of the Committee of Party at the Radio, Film and Television Group (Taiwan), attended the press conference and gave a speech at the press conference, Hunan Provincial Department of Culture and Tourism and the Hunan Radio, Television, Film and Television Group signed a strategic cooperation framework agreement for the “Travel with Micro Shorts” project.
Because the “Zibo BBQ” has ruined the entire Internet, the BA of the city has taken Guizhou by storm, and the “Southern Little Potato” has bravely entered Harbin, the “cultural tourism tour” has become a normal topic in society, and cultural tourism in many places has promoted the “integration” Live” crack. Among them, the cultural and tourism short drama “A Dream Pillow of the Galaxy” which Fengmang Content Team has successfully done with Suzhou by creating a new city business card, driving cultural and tourism consumption, helping to develop new productive forces, and encouraging viewing on online immersive drama. The high-quality drama “My Altay” has achieved the effect of “one drama lighting up a city” after its broadcast, the local cultural and creative industry of Altay has gone. gone with the wind, and the number of tourists has also reached a new high.
In March this year, the Hunan Radio, Film and Television Bureau released the implementation plan of Hunan Province’s “Travel with Micro-Short Plays” creation plan. As the new cultural industry with the strongest development trend in recent years, “micro-short drama” is in perfect harmony with the current cultural tourism industry that is striving for innovation. With the development of media outlets, a short video and picture that can be liked by the public can often get hundreds of millions of views, thus achieving the effect of attracting traffic to cultural tourism areas. When short videos become short plays, “travel with short micro-films” will use the film and television content production model to recreate and recreate aesthetic, cultural and cognitive aspects of cultural tourism destination areas. -create at a deeper level, and generate unique. “culture” through film and television IP “Momentum” to drive new cultural tourism consumption in the region, help regional cultural tourism to introduce the inertia of the new era into local culture, and reshape a new brand image is more in line with the intentions of today’s leading consumers and the public.
In order to deeply explore Hunan’s cultural tourism resources and tell about Hunan’s cultural tourism with the help of micro-short drama reports, Hunan Radio and Television and the Hunan Department of Culture and Tourism reached a strategic cooperation at the “Fengmang” press conference. . . In the future, Fengmang will be based on Hunan’s rich cultural and tourism resources, based on Hunan’s beautiful food, scenic spots and attractions, and will help Hunan’s cultural and tourism business cards to be distributed to the world through framing , filming, broadcasting and popularity. Among them, we should accelerate the construction of a culturally strong province and a world tourism destination, and create a new trend of “introduction” in various places in Hunan with micro-drama short Fengmang is also reported to have provided six key creative directions in the content planning of cultural tourism projects: conducting style studies and creating IP images around the iconic elements of Hunan’s history, culture and tourism. starting from major projects and archaeological projects, historical and cultural cities in various places Use scenes and materials from famous cities, villages, neighborhoods and other places to tell the origins of Chinese civilization and cultural heritage for national-level tourist spots A, theme parks, national resorts, and national ecology Stories specially made for tourism exhibition areas and other scenic spots and natural landscapes to explore the beauty of ecological civilization and human life in the new era; use industrial parks and science and technology bases For the narrative scene, tell the stories of “Made in Hunan”, “Hunan Speed” and “Hunan Power” tell the stories of the Long March, the stories of the great people, and the emotions family and country and the spirit of struggle within them.
“Use dramas to promote literature and dramas to drive tourism”, Hunan Culture and Tourism and Hunan Radio and Television have launched this combination of “cultural tourism + film and television”, aiming to turn resource benefits into “culture and tourism won potential” and “cultural and tourism strong power” through short micro-drama” and “Cultural Tourism Momentum” promote Hunan’s cultural tourism together to achieve higher quality and higher level development.
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