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Lee Chang-ho { @changwabisabiho }
」 Brands that pay attention Of course, we respect the work of great masters, but at the same time, we do not lose interest in new brands. ACHILLES ION GABRIEL, yohei ohno, GOOMHEO, Berlin-based Milk of Lime 2~5. I like brands that subtly reveal sexy points without gender boundaries. A place I often look into Among domestic select shops, there are Empty (@empty.seoul.kr) and Johari Store (@joharistore). It catches new brands quickly, has a challenging aspect, and has a good curation flow. These days, I check Machine A (@machine_a) or SVRN (@svrnshop) in the UK, and Final Layer (@finallayer.berlin) in Germany from time to time. Criteria for choosing clothes I wonder how much experience this outfit will give me. Styling is ultimately about making the vague image that comes to mind clear, so there is nothing better than trying on a lot of things. The brand’s visualizing method and actions are also important persuasive factors for me. Once I picture the design process and myself wearing this outfit, I buy it without hesitation. Recently successful items Boots 7 from GUMHER and cutout shirt 6 from Better. dream piece Two-headed derby shoes 1, a collaboration between Comme des Garçons and kids love gaite.
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Jang Hyuk { @kcuyh_gnaj }
」 Brands that pay attention It’s always the same. Wacomaria. The current one is good, but I like the vintage Wacomaria, decorated with loud patterns and bold patches. Because the unique ‘yangachi taste’ is vividly alive. A place I often look into Merukari. There are countless second hand sites, but Merukari suits me best. Thanks to Japan’s unique free-spiritedness, even the process of digging is an inspiration. Criteria for choosing clothes I have been referencing the styling of Kunichi Nomura 1 and 2 for a long time. After following him, whom I admire, I have now become more confident in my own style, but there is still something about his lifestyle that stimulates me. Sometimes, before purchasing clothes, I imagine ‘how he would wear these clothes.’ Recently successful items Hamilton Ventura, famous for Elvis Presley’s watch. dream piece Wako Maria 2019 F/W leather car coat. I used to own the clothes, but after I sold them, they still caught my eye. Now, I don’t think I can get it because it’s out of stock. 
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Kwak Min-seong { @erickwvk }
」 Brands that pay attention When I was thirsty for newness, I came across a brand called CORMIO1. Attention was drawn to the flashy colors, shiny materials, and puff details that are not often used in men’s clothing. I love the clothes that reflect director Jezabelle’s perspective on the world as a woman and a mother. A place I often look into I often go on business trips to Tokyo, and there is a place I always stop by. Used (@theused0201)3. This is a place where you can see countless Chrome Hearts properties for sale. There are a variety of categories ranging from jewelry to various accessories. The price is also reasonable. Criteria for choosing clothes ‘How long can I wear it?’ Clothes that you don’t get tired of are better than brands or pieces that are only available for a short period of time. It’s even better if it’s cool there. Instead, it is different when looking at archive pieces. I delve into the story of the brand, the designer, and the era of the time as if I was buying a work of art, and if it moves my heart, I buy it then. Recently successful items Maison Martin Margiela’s Artistic 2004 F/W Leather Bomber Jacket 2. It’s a wearable silhouette for an artists’ collection, but the more I look at the delicate patterns on the pockets and sleeve lines, the more I like it. Even the washing that has been added naturally over the past 20 years is perfect. dream piece There is a piece that makes me excited just thinking about it. This is also a piece from the Margiela Artistic 2004 F/W collection. This jacket is a recombination of several German army leather bombers, with strangely different khaki colors, mixed details, and unbalanced weight… These clothes honestly demonstrate Margiela’s deconstructionism. 
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Kim Do-hwan { @oni__korea }
」 Brands that pay attention NAMESAKE4~5. Although it represents a sports brand, there are many items that go well with formal looks. In addition to comfort, design elements are delicately incorporated here and there, and the silhouette and materials are not like ordinary sports brands. The greed of the three brothers leading the brand seems to be revealed in the collection. A place I often look into Gente Store. It seems that you can experience the brand at the most reasonable price among many select shops. I also often visit a vintage shop called Unico (@unico102) 1~3 in Hannam-dong. There are endless cute sweatshirts and knits. Criteria for choosing clothes Clothes that can be worn for a long time. Of course, you have to follow trends to some extent. So, rather than items that are too hot, I try to look for brands that have a similar mood but are slightly different, or silhouettes that are slightly different. It’s my own way of revealing my individuality without looking out of place. Recently successful items Kiko Kostadinov cardigan and Supreme x Martin Rose hood6. It’s comfortable enough to wear every day and goes well with any occasion. dream piece A flowing coat from Balenciaga or Celine. I want it to be a product made with good materials and a classic silhouette that can be worn even decades later, even when you become a grandfather. 
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Jo Jun-hee { @neroombelt }
」 Brands that pay attention Isabel Marant and Ralph Lauren collection. I like the unique, delicate and sophisticated atmosphere. Even as a man, this is a brand that I always keep an eye on. In that sense, I am even more looking forward to Celine’s actions led by Michael Ryder. Of course, I liked Hedi Slimane’s Celine, but I was curious how Ralph Lauren’s American mood would blend with Celine. A place I often look into Love train. Perhaps because it is the shop I run, this is where I spend the most time. We always look for items that can only be found in our shop or rare items, while at the same time thinking about items that are good quality, comfortable, and can be worn by anyone. I would like to say that it is by far the best second hands shop in Seoul. Criteria for choosing clothes Does it fit my worldview? Recently successful items Celine’s 9.5cm heel Chelsea boots 2. The day I wear these, I feel like I am sexier than anyone else. dream piece Issey Miyake’s layered jacket1 worn by Jean-Michel Basquiat at his first solo exhibition in Japan in 1983. It features a kimono silhouette that is not commonly seen anymore, a unique weave of traditional fabric, and a reversible design that can be worn in a variety of ways. 
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Kim Daeyeon { @__kimdaeyeon }
」 Brands that pay attention Carhartt. I have a hobby of observing the outfits of Hollywood actors, and lately, I’ve been seeing people wearing formal looks mixed with a Carhartt or two. I like the indifferent feeling that is added by the unique sense of age of workwear. A place I often look into Lightning Market. This is an invaluable platform for me as I buy a lot of clothes and have a lot to sell. Because it is a place where you can trade goods comfortably at any time without having to be too fancy. Criteria for choosing clothes No matter how great the clothes are, if the size is small, the length is short, or the silhouette or color is different from what you wanted, unfortunately, it’s not meant to be. That’s why you need to try on clothes even more. There’s nothing quite as thrilling when you try on clothes that didn’t seem to suit you and they surprisingly fit into your body, or when you finally get used to them through styling. Recently successful items I bought the Loewe Puzzle Bag 1 after thinking about a bag that I would use for the rest of my life. I like the soft leather texture that changes shape according to the movement of the body and the spacious size that is perfect for me, who always carries a lot of luggage. I want to be together for a long time. dream piece Loewe I TOLD YA T-shirt 2. After seeing the movie, I thought I had to get it, so I searched all over the world and select shops, but I couldn’t get it because it was sold out all over the world. However, you can’t buy a copy product, so you’ll have to wait a bit for it to come up for sale. 
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Sejin Kim { @kimsun.st }
」 Brands that pay attention Fuzzz, Exlim, Postarchive Faction, Jiyong Kim, Jun Tae Kim, Yasuhiro Mihara, Edward Cumming, Fonderall, Shinyakozuka, Craig Green, Eckhouse Lata, Nanamika… If you think about it for a moment, there are so many good brands. I always support all designers who run their brands with their own stories and strategies. It is true that the clearer and more solid the color is, the more eye-catching it is. A place I often look into For vintage, go to Love Train (@lovetrain.kr), and for select shop, Johari Store 1. Both places are places where you can feel the sincerity of the staff, including the CEO. Every time I stop by, I feel new thanks to the friendly service that makes me look at the details again, from brand explanations to season concepts. Criteria for choosing clothes If versatility was the standard not long ago, now we are more concerned about the possibility of new experiences. I also developed a sense of adventure to try difficult clothes. I lose track of time as I imagine how I will digest this difficult piece in my own way. Recently successful items It’s fitting to say that Scarf 2 from Japanese brand Atmosphère is versatile. These days, I’ve fallen in love with completing the look by casually wrapping this long piece of cloth around my neck, tying it tightly around my waist, or wrapping it around my head. dream piece Undercover 2004 F/W but beautiful plush coat 3. I can’t forget the moment I first saw this coat in real life. It was my first time being overwhelmed by clothes. What on earth was Jun Takahashi thinking when he created these clothes? Even in 2004? This is the first piece that showed me that clothes can be works of art, so I definitely want to hang this coat in my dressing room someday. 
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Han Seong-jin { @haaannnn_n }
」 Brands that pay attention ENFANTS RICHES DÉPRIMÉS1~8. It is called ERD because it does not fit well in the mouth. While I was feeling a little tired from the flashy performances of fashion houses, I secretly smiled when I saw ERD’s rebellious yet elegant show. I found my next pursuit in messy yet luxurious, grungy yet sexy details. A place I often look into I enjoy finding hidden treasures on eBay, Grails, and Merukari. I tend to avoid trendy items that are trending on social media right now because I can’t wear them for a long time and I don’t feel like they’re precious as if they were my own. Above all, I really don’t want to run into people wearing the same clothes. Criteria for choosing clothes I go through a process of judging how much this clothing can fit into my life and whether this consumption is reasonable based on its proportion. Emotional changes, moving places, realistic situations… I want it to look like a single flow in all my daily life, without seeming floating. So these days, I buy clothes that blur the line between work and life. It’s like ‘I look like I’m dressed up, but I look like I’m not dressed up.’ Recently successful items Chrome Hearts lowrider sunglasses. Ironically, I liked this product because the cross and dagger symbolizing Chrome Hearts were not prominent. I like the subtle metal plate that is only visible from the top. dream piece Hermes Birkin 50 bag. A man carrying a travel bag gives off a unique sense of composure. At some point, I also wanted to have that kind of maturity. Wearing a Birkin for an elegant, casual look. 
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Kim Ki-ju { @ggggggi_ju }
」 Brands that pay attention Brooks Brothers, which was in decline, appears to be about to undergo a change. Recently, in collaboration with Junya Watanabe Man, Old Brooks’ unique classic and vintage atmosphere was revived. I look forward to more Brooks Brothers in the future. A place I often look into Sunday Close and Barber Shop. Criteria for choosing clothes It’s so obvious that it’s usable. Check whether the utility is commensurate with the price. I think about the clothes in my closet and imagine how many outfits I can make. Recently successful items Paraboot’s Pacific Maroon Color 2. These are the shoes I bought with great enthusiasm this summer. My first paraboot and my first sandals. Even though fall has come, I can still wear it well and match it with socks. Another unexpected success factor is the ability to create a variety of feelings depending on the color, material, and pattern of the socks. dream piece Ralph Lauren Purple Label suit 1. It must be a three-piece, including the vest. A velvet suit would be best for the Purple Label 25th anniversary collection introduced in 2020. Sexy lines, the velvet shine that makes those lines look even sexier, and Ralph Lauren’s fundamental workmanship. Just thinking about it makes my heart flutter. 
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Lim Hwi-soon { @imlionaire }
」 Brands that pay attention Chrome Hearts, Alix 1017, Comme des Garçons Homme Plus, Juun.J, Nike 1. Among them, Nike is particularly special. Boring collaborations and endless color play… Now, the cool shine it once had has faded, but I’m still a Nike fan. It reminds me of my younger self who wore and collected countless Nike sneakers. A place I often look into As a fan, I visit the Comme des Garçons Hannam branch thinking it’s a museum, the Magazzini outlet at 10 Corso Como, which is actually good because it’s hard to find mainstream products, and KKKKKK Seoul (KKKKKK Seoul), which has so many rare Chrome Hearts clothes that you might want to see them once in your life. @kkkkkk__official). Criteria for choosing clothes Cool. Scarcity. A tingling and pulling feeling. Recently successful items Raf Simons cropped knit. dream piece Hermes Birkin 402. 
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Lim Chan-woo { @lc.w._ }
」 Brands that pay attention I admire the rebellious spirit of Jean Paul Gaultier3. Over the past few decades, even after his retirement, Jean Paul Gaultier’s collection has never aged. Nicola Di Felice, Glenn Martins, Simone Rocha, Ludovic de Saint-Sernin… Watching Jean Paul Gaultier interpreted by guest designers feels like a kind of tribute. Is there any other retirement as sophisticated as this? A place I often look into All fashion accounts on Instagram. We follow up with countless shop and brand information every day. If there is an item or brand that catches my eye, I tend to go and try it on in person. Fruits Family is so easy and convenient to dig into. There are times when I’m looking at it all day, and yet new things just pop out. Criteria for choosing clothes New clothes pour out every day, but they all seem to have their own pair. This means that clothes that are not for me may be the right answer for someone else, or vice versa. In the end, aren’t clothes the element that best represents a person? Of course, it shouldn’t be an indicator of evaluation or judgment, but I often think about how well I can bring out the atmosphere that is unique to me, and what kind of person I will be created when each piece is put together. Recently successful items Facetasm three button blazer, Nama Czech bracelet 1, Nameshake pants 2. dream piece Junya Watanabe Man Cowhide upper resembling loafers and sporty outsole. It’s so Junya Watanabe. 
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Jeong Myeong-seop { @mostordinaryman }
」 Brands that pay attention HUSBANDS PARIS, a brand I discovered when I started becoming interested in the style of the 1960s and 1970s, 1~4. The silhouette of wearing a shirt neatly tucked into flare pants, a large tie, and a tailored jacket is cool. If I wear a suit, I want to wear it like this. A place I often look into I often see used trading platforms around the world. Especially eBay. It’s a scary place where the more you dig, the more listings there become. Words cannot explain the satisfaction that comes from purchasing a hard-to-find item at a good price. Criteria for choosing clothes There is no reason to be long-winded. Just make sure you like the clothes and the price is reasonable. Recently successful items Dries Van Noten’s 2018 F/W flower cut flare pants purchased at Lightning Marketplace 5. These pants have holes in a flower pattern from below the knees to the hemline. This product comes in two types: slim fit and flare fit. Among them, the flare fit model is very difficult to find, and it fits perfectly to size, so I am more satisfied. dream piece These days, I’m into the fun of collecting vintage t-shirts. I started buying t-shirts one by one from musicians I liked as much as their clothes, and by now I had about 100. Right now, my budget is tight, so I set the upper limit at 150,000 won, but someday I want to buy a high-quality vintage T-shirt6 from Sade. The size is perfect and the product has been very well maintained. 
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Seongchan Kim { @flylikejackiechan }
」 Brands that pay attention LA MASKARADE1. If you are someone who dreams of running a brand, your perspective and standards for looking at a brand will be a little different from those of ordinary people. Just like I do. Of course, the beauty of a piece of clothing is important, but to me, the shape of all these elements together and the continuity of how they are presented are more important. Personally, I like humorous printing and witty campaigns, and in that sense, La Masquerade is a brand that makes me smile. A place I often look into Grailed and Fruits Family online, and Dongmyo Market near my house offline. It’s not necessarily about buying something. I go with the expectation that I might be lucky enough to find an archive piece worth referencing. Criteria for choosing clothes How perfect it is technically, how unique the material is, how well it fits my body, and how much it is… There are many criteria for evaluating clothes, but there is only one criterion for choosing clothes to actually wear. Does it blend well with the mood I already have? Recently successful items Barragán’s brown and silver cosmic spiral pax-leather trousers. dream piece I don’t really have a dream piece, but I do have clothes that I really want to wear someday. This is Bomber Jacket 2, which caught our eye in the American Sabotage by AWGE 2025 S/S collection led by A$AP Rocky. 
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Yeo Inwoo { @yeo_inwoo }
」 Brands that pay attention LGB presented by Circus by Maniac in Japan, If Six Was Nine 1~3. A silhouette that has no idea how it was made, and details that seem to have been worn over and over again. I find beauty in such filth. The clothes of these two brands are exactly like that. In fact, I have never purchased one because the price is too high to buy it suddenly, but I am still keeping an eye on it. A place I often look into Bless Aum (@bless_aum_official) in Sangsu-dong. There are many vintage shops that just copy the y2k trend, but this one is the real deal. Criteria for choosing clothes I check whether it has what I want in the following order: silhouette, detail, and pattern. Recently successful items Checked pants that I wore every day for the entire 10 days of my trip to Tokyo. When I first bought it, I thought it wouldn’t fit well, but now it has grown to a certain length to suit my fit. It’s rewarding to wear it every day without even washing it. I also like the natural wrinkled feel. dream piece There is no such thing. Because clothes are just clothes. Even if you eventually get it, will you be very happy? Can I wear it comfortably every day? I don’t know. 
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Go Jaehoon { @fallitroon }
」 Brands that pay attention R13. Grunge, Indie Sleeves, Western. I think it was made by combining all the elements I like. The unique washing, painting, and destruction techniques can be studied just by looking at them. A place I often look into Funny in Osaka (@funny.mens.osaka)3. This is a select shop that carries classic Western brands such as Stetson, Justin, and Scurry. I soon became close with the owner, and when I expressed my disappointment that there was nothing that would fit me because I was larger than the average Japanese body type, he now even bought me a product just for me. It is even more precious because it is one of the few places that deals with original Westerns amidst the flood of street and house brands. Criteria for choosing clothes Is the brand’s originality felt in the design, and does it fit well with the movements of the human body? Recently successful items Scully Leather’s P-905 denim shirt. It’s hard to find clothes that fit well on the shoulders, but perhaps it’s because the material is flexible or because the pattern is well made, it clings to my body the moment I put it on. dream piece Dior’s 2001 S/S Couture Collection 1~2. It’s impossible to pick just one piece from this collection. John Galliano’s celebration of youth and beauty, and the definition of fashion. This is a collection that brings together all of this. Just by looking at the photo, you can feel the swirling energy as if you are standing in the middle of the festival. You can have the rare experience of discovering new details every time you look at the small screen again and again.
