Over the Moon Co., Ltd. (Katsushika-ku, Tokyo, CEO Saori Oba) has started a new plan that includes a newborn photo shoot service with housekeeping staff and a set of “13 dishes prepared in 3 hours . ”Masu. This is an innovative plan that heals physically and mentally weak mothers through newborn photography and supports them with nutritionally balanced home-cooked meals.
An example of a dish made in 3 hours, served by an experienced nursery cook.Do you know about newborn photos, which have become popular in Japan in recent years?
This is a service that uses a special basket and fine accessories to take pictures of the precious appearance of a newborn baby, in the first two or three weeks after birth, when the baby’s body is soft and easy to touch. fall into a deep sleep.
Since the 2000s, it has spread mainly in Europe and the United States, and in Japan, professional newborn photos have become a cultural trend through SNS since around 2019.
Wrapped in a swaddle to recreate the environment in mom’s womb
Add seasonal flowers and decorations
As part of our service, we visit our clients’ homes to provide “newborn photo shoots,” and we find that many mothers end their lunch with convenience store bentos, junk food, and sweets like chocolate.
As a result of interviews with mothers,
・Mothers know that nutrition is the most important thing after giving birth, but their hands are full with childcare that they are not used to, and their own care takes a backseat.
・As the number of dual-income families increases, more and more mothers are working until the last minute before giving birth and are not choosing to return home to give birth, making difficult for them to get support from their parents.
・ I am interested in housekeeping services, but I don’t know how to use them.
I understand the above.
Our CEO, Ohba, is also a mother of a 4-year-old and a 2-year-old, and has experienced fatigue from working and raising children.
Feeling the limits of our ability, we asked our housekeeping staff to cook for us once a week, so we wanted the peace of mind that comes from being able to let to make food every day expressed, so we decided to make food. them in advance during filming. Wouldn’t mom be even happier if you did? I immediately decided to put the plan into action.
While I’m taking newborn photos of my cute baby, a delicious smell wafts out of the kitchen.
After the 2-3 hour service, the mothers looked back at the impressive data they captured and looked at the prepared food and said in unison, “I’m so happy.”
Photo Production Director OhbaIn Hong Kong, Singapore, and Australia, there are many households where both parents work, and the employment of nannies (special workers who help with childcare and housework) is becoming widespread. among households.
In Japan, where housekeeping is not yet accepted in normal homes, we hope that by offering this as a set with newborn photos, people will be able to send housework to professionals right after the baby is born.
Users say, “I wish I knew sooner! I hear a lot of people say, “Why didn’t I use it before?”
On November 14, 2024, at Kanamachi Station (4 minute walk) in Katsushika Ward, Tokyo.
“Studio Stork” will be open for 365 days after birth.
One of the benefits of setting up a studio is that we are able to connect more closely with moms in the surrounding area, and we have hired local people for our photographers and housekeeping staff. We aim to create a format where members of the same community help each other.
The vision of Over the Moon Co., Ltd. “to change childcare in Japan by being the No. 1 company that creates a flow line where all mothers can leave their work to professionals with peace of mind.”
Continuous interactions with mothers from maternal and newborn photographs
For other customers, we have also prepared plans to watch your baby grow together, such as half birthdays and 1st birthday photo shoots.
The vines used in the newborn photo were handmade by artisans. You can quickly see your baby’s growth over the year. This is a completely original studio stork product.I would be happy if you could continue using the plan made in advance and help reduce the burden on mothers.
As an open studio venture,
“Limited to those who have booked a newborn photo shoot by December 31st.
We take maternity or half birthday photos for free.
If life expectancy is 80 years, the newborn period is about 0.1%.
I want you to record the precious moments that pass in an instant in pictures, so that you will always remember the excitement that filled your heart when your baby was born.
Newborn photos are the beginning of your life story…
〈Product view〉 ・Newborn photography plan
Product Name: Mikazuki Plan
Price: 18,000 yen (based on the lowest price in the industry)
Details: 1 pattern 20 data delivery
Product Name: Full Moon Plan
Price: 28,000 yen
Details: 2 patterns and 30 data delivered
Product Name: Elegant Plan
Price: 45,000 yen
Details: 4 patterns and 60 data delivered
Product Name: Exclusive Studio Limited Plan
Price: 85,000 yen
Details: 100 data deliveries for 6 patterns
Product name: 1 year old birthday (restricted to repeat customers)
Price: 35,000 yen
Details: 60 data deliveries
* All prices include tax
All of Kanto region, Niigata prefecture, Fukushima prefecture, Kyoto prefecture, Shiga prefecture, Hakodate city
・Business trip expenses from 3,000 yen
Each plan + 7,500 yen
3 hours 13 items (Currently available only in the Katsushika Ward area of Tokyo, the customer must pay the costs of the items)
Limited to 365 days after birth 〈Studio Stork〉
〒 125-0041
1-19-6 Toganemachi, Katsushika-ku, Tokyo
urban coat 203
Over the Moon Co., Ltd.
Production Director Saori Ohba
Address: 1-19-6 Toganemachi, Katsushika-ku, Tokyo
urban coat 203
Email: [email protected]
