Of the Chinese car companies on the Czech market, only MG is successful at the moment, which has won people’s hearts mainly because of its cheapness. SUV named ZSwhich can be bought for less than 400 thousand crowns. Dongfeng and its sub-brand Voyah together currently capture tens of units and SWM achieving even less sales.
At the beginning of December, however, the Chinese BYD, which is widely supported at home, will play its game generous subsidies. The successful car company, which has even recently overtaken Tesla in terms of financial profitability, will enter other European markets.
Among them will be the Czech one, and the regional manager for our country, Poland, Germany, Switzerland and Austria will be the Italian manager Maria Grazia Davino.
She started as a product manager at Lamborghini and was under the group’s wing from 2011 to 2024 Stellarwhere she handled sales and marketing. So he will be a strong leader who knows how things work in the automotive industry.
So BYD, which is strong in electric cars and hybrids, will try to convince the Czechs about the drivers of the future. And if he takes it as amazingly as MG, other competitors may not sleep easy. Maybe we’ll learn more in December.
2024-11-01 15:00:00
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