Taboo
There is little talk about the menopause, which means that helpful information is not always known. By supporting women, both customers and its own employees, with knowledge and tools, Albert Heijn contributes to a healthier society and promotes understanding of the challenges women face in this phase. With practical tips, recipes and advice about nutrition, exercise, sleep and relaxation, Albert Heijn helps women to promote their well-being and health during this important period.
“Menopause is a period in which many women face changes that impact their daily lives,” says Marit van Egmond, CEO of Albert Heijn. “Our approach is aimed at increasing awareness, sharing knowledge about the transition so that customers know what they can do themselves to be less affected by the transition and making it easier to discuss.”
“We think it is important to help our customers make healthier choices. We do this by not only products, but also by offering relevant and personal information. In this way we can contribute to a healthier society. This fits in with Albert Heijn’s goal is to make a healthy lifestyle accessible and feasible for everyone.’
Growing source of information
Previous research has shown that Albert Heijn is one of the most consulted sources for Dutch people who want to improve their lifestyle. Last year alone, the number of customers who visited ah.nl for information about nutrition, exercise and health increased. The free Lifestyle Check in the AH app provides a tailor-made plan full of tips, recipes, inspiration, coaching and workouts. The addition of content about menopause now also provides women with targeted advice for this important phase of life.
The Menopause Magazine can be picked up for free at Albert Heijn or online can be read and in the AH app.
