- The new AI capabilities for developers, commercial users and customers bring greater speed, scalability and efficiency to the market
- The new business intelligence solution, powered by Amazon QuickSight, will soon provide companies with advanced analytics for data-driven decisions to drive growth
- Updates to the Enterprise Marketplace and payment solutions improve the Marketplace experience, reduce manual workload, and accommodate customers’ diverse payment preferences
BERLIN and NEW YORK, Nov. 01, 2024 (GLOBE NEWSWIRE) — Spryker, the leading global composable commerce platform for sophisticated use cases in B2B commerce, enterprise marketplaces and IoT commerce, today presents its fall product highlights. The release includes a number of new, innovative features and improvements. These aim to add value to businesses, enable unlimited scalability, increase performance and promote future growth. The new AI capabilities, updates to the Enterprise Marketplace, business intelligence with Amazon QuickSight, and updated payment solutions aim to improve the customer experience, increase operational efficiency, and ultimately enable faster scaling.
Spryker’s new AI-powered features enable developers, business users and customers to work faster, more efficiently and at greater scale. New AI tools have been introduced for developers to optimize development processes, automate quality assurance and improve performance testing. These include the Spryker DevQA Assistant, the Cypress E2E Assistant and the K6 Performance Assistant.
Spryker’s new AI-powered features optimize the shopping experience for business users and customers and improve product catalog management. New features include:
- AI-powered visual search: Customers can find products by uploading an image instead of typing text.
- AI-powered product category suggestions: As part of this process, the product is assigned to a category semi-automatically. For this purpose, the most suitable categories are determined using artificial intelligence.
- AI-powered product translations: As part of this process, the product name and product description for each active product is translated from any language into another language.
- AI-supported generation of alternative text for product images: An alternative text is automatically generated by querying product images as context. The JPEG, PNG and GIF formats are also supported.
“We want to drive innovation so that our customers continue to be successful in the rapidly changing digital world,” said Boris Lokschin, co-founder and CEO of Spryker. “Our latest AI-powered capabilities deliver greater speed, scalability and efficiency, enabling developers to optimize processes and business users to improve customer experiences. These advances enable companies to scale faster and adapt to market changes with agility. This allows them to maintain their position in their industry and gain a competitive advantage.”
Spryker’s Enterprise Marketplace feature enables companies building or expanding their marketplaces to get started quickly and scale easily to achieve more profitable growth. The updates in this release are aimed at reducing the workload for marketplace operators. This includes:
- Die Marketplace Commissions Engine automates the calculation of merchant commissions and payouts, allowing operators to scale securely without incurring a lot of manual effort.
- The updates are intended to simplify the administration of concrete products through easier processing and filtering of large amounts of data and a reduction in manual work.
Spryker’s business intelligence, powered by Amazon QuickSight, will be available soon and will integrate advanced analytics and real-time reporting into the Spryker platform. This powerful integration aggregates data from multiple sources to give companies a comprehensive view and drive growth through data-driven decisions. With more than fifty out-of-the-box KPIs, you’ll improve operational efficiency, uncover monetization opportunities, and enable scalable and sustainable business development.
“The ability to process data quickly and efficiently is critical for companies to compete and respond to change,” said Elena Leonova, CPO at Spryker. “By directly integrating business intelligence powered by Amazon QuickSight into the Spryker platform, we are providing our global enterprise customers with advanced business intelligence tools. This allows them to open up new revenue opportunities, optimize operational processes and improve the customer experience.”
The Spryker App Composition Platform, which provides seamless access to third-party services with just a few clicks, has been expanded with new payment features, including:
- The improved one Stripe App streamlines near real-time merchant onboarding, payment matching and payouts for Spryker Enterprise Marketplace companies. This enables faster onboarding and efficient, scalable payments.
- The updated one Payone App has been expanded to include advance payment and Klarna options.
This release includes a number of products presented at Spryker Excite 2024. This underlines Spryker’s commitment to helping its customers achieve their business goals faster. For more information about these and other product updates, click here.
About Spryker
Spryker is the world’s leading composable commerce platform for companies with sophisticated business models. This enables growth, innovation and differentiation at the company level. Designed specifically for demanding transactional businesses, Spryker’s easy-to-use, screenless, API-first model offers a best-of-breed approach that gives companies the flexibility to adapt, scale and go to market quickly, while achieving faster time to value on their digital transformation journey enabled. As the world’s leading platform for B2B and B2C enterprise marketplaces, IoT commerce and unified commerce, Spryker supports over 150 global enterprise customers worldwide and is trusted by brands such as ALDI, Siemens, ZF Friedrichshafen and Ricoh. Spryker is a privately held technology company based in Berlin and New York, backed by leading investors such as TCV, One Peak, Project A, Cherry Ventures and Maverick Capital. For more information, visit spryker.com. Follow Spryker on LinkedIn and X.
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