The publication of quarterly results is an opportunity to observe a strong increase in streaming advertising revenue at TF1 and M6, with a similar level of growth for the two groups over the first 9 months of 2024. The TF1+ streaming platform achieves €95.3 million in advertising sales over 9 months, the M6+ platform reached €63.8 million over the same period.
TF1+ achieved 95.3 million euros in advertising sales over 9 months
TF1 announces an increase in advertising turnover of +39.5% for its TF1+ platform over the first nine months of 2024. For linear TV, the growth in advertising turnover is +2.2%.
TF1+’s turnover in the 3rd quarter reached 30.3 million euros. Over the first nine months of 2024, TF1+ generated 95.3 million euros in revenue.
TF1+ streaming advertising is still a drop in the ocean (6%) for the TF1 group
TF1+ streaming advertising is still a drop in the ocean (6%) for TF1, whose group turnover amounts to 1,590.9 million euros at the end of September 2024, an increase of 2. 8% compared to last year, driven by the increase in advertising turnover (+4.5% compared to 2023).
On the M6 side, the increase in streaming advertising sales with M6+ is slightly lower than that of TF1+. Streaming advertising revenue at M6 is 63.8 million euros, an increase of +35% over the first nine months of 2024. M6+ audiences reach 428 million hours consumed, an increase of +41% compared to 2023. TV advertising turnover is 647.4 million euros (+3.7%) at M6 and consolidated turnover reaches 935.7 million euros (+ 3.3%).
Increase in investments in streaming content at M6
At M6, the cost of TV division content is on the rise. It reached 373.7 million euros as of September 30, 2024 compared to 354.8 million euros as of September 30, 2023, due to the diffusion of the Euro and the increase in investments in content for streaming.
M6+ brought together 1.9 million daily users in September, up 15% in one year
The M6+ platform is growing in the 3rd quarter of 2024. In September it brought together 1.9 million daily users, up +15% in one year. It achieved its best historical consumption performance on July 5, 2024 with 1.1 million simultaneous users during the France-Portugal match and its best coverage performance on September 22, 2024, with 2.8 million daily users. M6 claims that its free streaming platform has the longest listening time per user with 56 minutes per day in the 3rd quarter.
In detail, TF1 and M6 emphasize the catalog of programs made available in streaming to succeed in their growth. TF1 believes that the audience success of its programs broadcast on linear TV is a springboard for its TF1+ streaming platform, launched on January 8, 2024.
33.7 million streamers on TF1+ in September
TF1+ claims coverage of 33.7 million streamers in September, and 834 million hours streamed since the start of the year according to Médiamétrie, i.e. 1.5x the consumption of the second player in streaming. In site-centric view, consumption is up very sharply by 53%. TF1 highlights the attributes of its platform: notoriety, accessibility, visibility, attractive content, and ergonomics.
To complete its streaming offering, TF1 is banking on the aggregation of third-party content
To complete its streaming offering, TF1 is banking on the aggregation of third-party content by forming new partnerships with Arte and A+E Networks which will allow the platform to offer more than 25,000 hours of programs at any time. These partnerships allow TF1+ to expand its catalog with themes that complement the programs already available. Aggregated third parties, for their part, benefit from the scale of TF1+’s audiences and its high distribution in households. TF1+ also continued its geographic expansion with its launch in Switzerland at the end of September, after deployment in Belgium and Luxembourg last June.
For its part, M6 underlines that the M6+ platform shows strong growth in hours consumed on linear TV programs. This reinforces the power of programs broadcast on linear TV. M6 cites the scores achieved by M6 prime time entertainment broadcast during the quarter (“Pekin Express”, “Les Traitres” and “L’Amour est dans le pré”) which achieved 53%, 39% and 27% respectively. of their non-linear audience. This is also the case for W9’s daily reality TVs, including Les Cinquante, which achieves 51% of its audience non-linearly.
M6 expands the catalog of programs available on M6+
M6 indicates M6+ has gradually expanded its offering of new series and contributed to the growth in hours consumed on the platform. There is notably a catalog of exclusive or entire series (“The Spies of Terror”, “The Fabulous Mrs. Maisel”, Stargate), and international reality series (The Kardashians, The Real Housewives) which represent more than 30 % of M6+ growth in one year.
The M6 group has strengthened the M6+ offering by entering into a partnership with Pluto TV, a global pioneer of FAST channels
Furthermore, during the 3rd quarter, the M6 group strengthened the M6+ offering by establishing partnerships. This is the case with Pluto TV, a global pioneer of FAST channels and the first FAST service launched in France, allowing mutual enrichment of the M6+ and Pluto TV platforms. At the same time, M6 Publicité becomes the advertising partner of Pluto TV in France, allowing it to monetize its entire inventory in France and the Pluto TV content available on M6+.
In addition, M6 is putting programs from the American reality TV platform HAYU online on M6+ Max, as part of its partnership with NBC Universal announced during the M6+ launch conference in March 2024.
