Noodles & Company has named Stephen Kennedy executive vice president of marketing, effective November 18, 2024, to lead the company’s brand strategy and customer growth initiatives. Kennedy most recently served as Vice President of Growth and Strategy at Bounteous, where he led digital strategies to enhance the brand experience. At Nestle USA, he led the Marketing Enablement and Consumer Experience teams, increasing media ROI, social engagement and e-commerce sales through data-driven strategies and a digital-first marketing approach.
At Domino’s, Kennedy was instrumental in driving the company’s record sales growth. In various leadership roles, he led the Insights team on successful product launches and promotions, including Domino’s Pan Pizza and the $5.99 Mix and Match offer. Kennedy also led the piloting, launching and managing of the award-winning Piece of the Pie Rewards program and oversaw all owned and paid digital marketing efforts.
Prior to Domino’s, Kennedy worked in brand strategy and insights at General Motors. He began his career in marketing at Borders Group Inc., where he led CRM and loyalty marketing teams. Kennedy’s achievements have contributed to numerous awards from organizations such as Loyalty 360, The ARF David Ogilvy Awards, The Effie Awards, The American Advertising Federation, The In-House Agency Forum, Communication Arts and Restaurant Business Tech Accelerator.
