Maison Péchavy makes a spectacular debut at Bon Marché in Paris and establishes itself in the luxury sector, with prestigious collaborations in London and New York. The rise of the Agen brand founded by Carine Péchavy is fantastic.
“It’s like chivalry. We are entering the luxury area. » Carine Péchavy shows a smile for the event without being excited. For four years, she has been working hard almost 7 days a week and has lost count of the sacrifices she has had to make. She knows very well the price of success for her trumpet.
So the founder of Maison Péchavy and the creator of its various collections (fire extinguishers, 100% natural candles, firelight holders, candle holders, etc.) just enjoys reaching , on October 25, of the Agen brand at Bon Marché, by the roadside. away, in Paris. Inside this department store owned by Bernard Arnault’s LVMH group, Maison Péchavy is now rubbing shoulders with the most prestigious luxury names from around the world.
In London, Maison Péchavy deceives a member of the royal family
With 400 sales points in France (including 10 in Paris), in Europe, the United States, Asia and the Middle East, this establishment of Le Bon Marché is generating real enthusiasm. “Because they are the ones who give you advice,” she explains. It is in this luxurious temple that trends are born. » Buyers from Le Bon Marché had celebrated Maison Péchavy for two years. Nothing came of it though. For a regional brand, the path is more winding. Help is needed from the poem.
“Hermès is the example”
“We will never be called Hermès but, for me, that is the example,” said Carine Péchavy. “It’s a straight family house. They have ethics and they stick to them,” she said.
Last spring, Carine Péchavy organized a pop-up (temporary store) in London, in the upscale area of Chelsea. She was invited by Forte Forte, a high-end Italian women’s clothing line. It features candles and tealight holders. There are a lot of expatriates. Also a member of the royal family. He falls in love with Maison Péchavy. His favorite London dinners. A person checking out Le Bon Marché serves one of those meals where the theme is on the table. When she leaves, she says to Le Bon Marché: “You really need this brand. »
Spring in New York at One Wall Street in March
Good news also flies in squadrons. Maison Péchavy has just been selected by Fortnum & Mason, a large luxury goods brand, located in central London. “There was a year of discussions,” said Carine Péchavy. They take very few French brands. We will be in the Christmas section. »
Finally, Maison Péchavy will participate in the opening of Printemps from New York next March at the legendary address One Wall Street. “The goal was to be there for Christmas 2025,” said Carine Péchavy. Everything is speeding up.
For Christmas 2024, she will be setting up a place on rue d’Assas, in Paris, directly opposite Hélène Darroze’s Marsan. It will be open from 21 November to 3 December. In particular there will be a flower workshop with Maison Lachaume, a leading florist in Paris since 1845.
At the same time, she collaborates with LVMH. His candles are used by brands for private dinners or tablescapes. This is the Northern Lights collection
which is a hit. To shape it, she was inspired by 17th century Flemish painting, especially Vermeer’s painting. Carine Péchavy is not just a “trendy” businesswoman, she is also an artist.
The fire engine was the spark
In 2019, the Péchavy company, an institution in Agen, will celebrate its 100th anniversary. Carine Péchavy was at the time in charge of the wood energy part of the group, especially in the distribution of fuel oil. She decides to create a beautiful box of natural wood wool fire starters next to the fireplace. A little beauty by the fire.
At the same time, she invented scented candles for the 100th anniversary gala. “No one is a prophet in his own country,” she admits. It is a flop in Agen. No one sees the point of buying a fire starterbut they like the scented candle.”
She has requests for Paris and her photos on Instagram catch the eye of decoration lovers. The adventure begins like this. In 2020, she combines a thin candle with the box of fire starters. Drawing on her background in art history, she draws. And he plays the quality card by calling on companies that are grouped under the label called EPV, Living Heritage Companies. Then his candlesticks created a buzz. In Agen, Maison Péchavy products are sold at “Louisette & Romy 1954”.
Before that there were the collections “Folies” and “Victoria”.
2024-10-30 11:44:00
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