Home » Business » Canon Announces RF 24mm F1.4 L VCM, RF 50mm F1.4 L VCM, and RF 70-200mm F2.8 L IS USM Z; YouTube Video First Look RF 70-200mm F2.8 L IS USM Z, RF 24mm F1.4 L VCM, RF 50mm F1.4 L VCM Lenses; Preorder Info at B&H

Canon Announces RF 24mm F1.4 L VCM, RF 50mm F1.4 L VCM, and RF 70-200mm F2.8 L IS USM Z; YouTube Video First Look RF 70-200mm F2.8 L IS USM Z, RF 24mm F1.4 L VCM, RF 50mm F1.4 L VCM Lenses; Preorder Info at B&H

Canon Unveils New Hybrid Lenses for Professional Photographers

In an exciting announcement for photography enthusiasts, Canon has introduced several cutting-edge hybrid lenses, including the RF 70-200mm f/2.8 L IS USM Z, and new additions to the RF L series: the RF 24mm f/1.4 L VCM and RF 50mm f/1.4 L VCM lenses. This release underscores Canon’s commitment to addressing the diverse needs of modern photographers across various disciplines.

New Releases Overview

Canon’s latest offerings target both professional photographers and videographers, providing tools that enhance image capture in various environments. The standout product, the Canon RF 70-200mm f/2.8 L IS USM Z lens, features a full-frame zoom capability with an f/2.8 aperture that extends to f/22. It’s designed with advanced optical technology that includes a Dual Pixel CMOS AF system and an Optical Image Stabilizer, ensuring that users can capture crisp, clear images even in challenging conditions.

Following closely is the RF 24mm f/1.4 L VCM and RF 50mm f/1.4 L VCM lenses, both designed to meet the demands of low-light shooting while providing optimal depth of field control.

Who, What, When, and Where

These new lenses were launched on October 30, 2023, during Canon Day at B&H Photo in New York City. This in-store event featured demonstrations, expert talks, and hands-on opportunities for photographers eager to explore Canon’s latest technologies.

Why These Lenses Matter

Canon’s new RF lenses cater to photographers looking for versatility and performance. The RF 70-200mm lens stands out with its internal zoom and focus design, making it ideal for sports shooters and filmmakers who require consistent balance and rapid focal adjustments. Additionally, it comes in both black and white color options to suit different styles and preferences.

The RF 24mm f/1.4 and RF 50mm f/1.4 lenses fill crucial gaps in Canon’s mirrorless system. The 24mm is perfect for establishing shots of landscapes and interiors, while the 50mm offers a “normal” perspective that is versatile enough for a variety of shooting scenarios—from portraits to broader scene captures.

Key Features of the RF 70-200mm f/2.8 L IS USM Z Lens

  • Internal Zoom and Focus: Offers stability and portability during use.
  • Versatile Aperture: Provides excellent low-light performance.
  • Custom Controls: Includes two customizable lens function buttons and a lockable iris ring.
  • Weather-Sealed Construction: Ensures reliability in various weather conditions.

Lens Specifications

  • RF 70-200mm f/2.8 L IS USM Z:

    • Full-Frame | f/2.8 to f/22
    • Dual Pixel CMOS AF System
    • Fluorine Coating and Air Sphere Coating
    • $2,699 from B&H Photo
  • RF 24mm f/1.4 L VCM:

    • Full-Frame | f/1.4 to f/16
    • Focus Distance: 9.4 inches
    • $1,299 at B&H Photo
  • RF 50mm f/1.4 L VCM:
    • Full-Frame | f/1.4 to f/16
    • Focus Distance: 15.7 inches
    • $1,199 at B&H Photo

The Innovative RF-S 7.8mm f/4 STM Dual Lens

A highlight of the release is the RF-S 7.8mm f/4 STM dual lens, designed exclusively for the EOS R7 camera. This unique lens aims to create immersive 3D photos and videos for modern viewing formats like the Apple Vision Pro and Meta Quest 3. With its nimble autofocus and 60° field of view, it opens new frontiers for capturing everyday scenarios in a more lifelike manner.

The Future of Photography

Canon continues to innovate, offering a blend of high-performance optics and user-friendly features that cater to both seasoned photographers and newcomers. The introduction of these lenses reflects Canon’s understanding of current market trends and the evolving needs of visual storytellers.

For more detailed insights about these lenses and their applications, check out B&H’s Explora.

As these technologies evolve, we invite you to share your thoughts. How do you see these new lenses impacting your photography or videography? Join the conversation in the comments below or share your experiences on social media!

Additional Resources

  • YouTube Demonstration/First Look for the RF 70-200mm: Watch here.
  • First Look for Canon RF 24mm f/1.4 and RF 50mm f/1.4: View now.

Stay tuned for more updates on Canon’s innovative technologies that continue to shape the photography landscape.

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