In the fight with the former American partner, the Gers company was awarded at the RMC Regional Awards, at the CCI in Toulouse.
Le Pratique has been struggling for months to finally survive its commercial relationship with the American manufacturer that distributed its jars. The company Gers, based in Auch in the racecourse area, received the Transformation award from the RMC regional awards on 16 October at the CCI of Toulouse.
This “SME Trophies” competition, organized by RMC, has existed since 2010. It celebrates French SMEs in six categories, to reward national expertise: Artisanal, Creative and Innovative, Sustainability, Solidarity and Eco-responsibility, Made in France, Young Growth and, finally, Change.
“This award rewards our ability to change ourselves, to bounce back to overcome the crisis we are going through,” said operations director, Coralie Albalat “It is a great award and we are proud of it. “
In a constantly changing environment, change is often necessary for survival. Especially for Le Pratique, who saw their former partner take over their commercial network from under their noses and attract a wider customer base.
Next step: the national final, where the jury chooses one winner for each category. The winners will benefit from an advertising campaign worth €100,000 on RMC.
2024-10-29 06:40:00
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