Skyscanner Horizons Report Reveals Asia-Pacific Travel Trends for 2024/5
As traveling aspirations surge, Skyscanner has released its latest report, Skyscanner Horizons: 2024/5 spending, planning and destination insights. The comprehensive study captures insights from a survey of 19,000 global consumers, revealing how travel sentiment is evolving in the Asia-Pacific region. With data showing a significant inclination towards collective experiences and increased willingness to spend, 2025 promises to be an exciting year for travelers.
Who and What: A Deep Dive into the Survey
Skyscanner’s recent report surveyed 19,000 consumers across 16 markets, including a notable 6,000 respondents from the Asia-Pacific region, which includes countries like India, Australia, Japan, Singapore, and South Korea. The survey delves into key areas such as travel propensity, spending behavior, trip types, and the planning process. With an eye on the future, the report highlights the driving forces behind travel decisions and explores how travelers plan to adapt in the coming year.
Where and When: Insights on Travel Behavior
Notably, **Asia-Pacific travelers are prioritizing travel and expenditure**, with 80% planning as many, or even more, trips in 2025 compared to 2024. Indian travelers are leading this charge, with a significant budget set aside for travel. The report identifies seven key travel trends that capture the evolving preferences of consumers:
- Sport Mode: Engaging in collective sports events.
- Astro Adventurers: Seeking celestial wonders.
- Reset Jetters: Traveling for mental wellness.
- Art-Venture: Immersing in the world of art.
- Cowboy Core: Embracing rural adventures.
- Horti-Culture: Exploring nature and gardens.
- Gami-Vacation: Combining gaming with travel.
Why Food Matters: Top Factors Influencing Destination Choices
Among the myriad factors influencing destination choices, **food has emerged as the leading consideration** for travelers across the Asia-Pacific. A striking 67% of respondents identified food as a pivotal aspect of their holiday planning. Following closely were:
- Weather (55%)
- Natural Landscape (55%)
- Attractions (54%)
- Culture (54%)
How AI is Transforming Travel Planning
The integration of artificial intelligence into travel planning is gaining traction, with 46% of Asia-Pacific travelers expressing confidence in using AI tools. Popular applications of AI include:
- Destination Research (40%)
- Travel Itinerary Creation (36%)
- Comparison of Options (33%)
- Destination Inspiration (31%)
This growing reliance on technology signifies a shift towards more efficient and personalized travel experiences, catering to the specific needs and preferences of modern travelers.
Attitudes Towards Overtourism
In light of rising concerns around overtourism, the report revealed a significant shift in traveler attitudes. More than one in four respondents (27%) indicated a preference for less touristy destinations. South Korean travelers, in particular, showed a marked interest in visiting quieter locales, while travelers from India expressed a strong desire to make a positive impact on their destinations.
With 27% of Asia-Pacific respondents expressing an intention to explore lesser-known areas, it is clear that travelers are increasingly prioritizing experiences off the beaten path. Understanding the significance of local culture and community engagement plays a crucial role in these decisions.
Finding Inspiration: Sources of Travel Ideas
When it comes to determining travel inspiration, social media and word-of-mouth remain dominant forces. The report highlights that:
- 55% rely on social media.
- 45% trust word-of-mouth recommendations.
- 42% turn to online media.
- 40% are influenced by films and television.
- 28% refer to guidebooks.
A Glimpse into 2025 Destination Trends
As travelers prepare for their upcoming journeys, Skyscanner’s ‘Everywhere’ search feature remains a preferred tool for those seeking inspiration. In Asia-Pacific, urban destinations are showing strong appeal, but there is a notable increase in interest for hidden gems.
Trending destinations include:
Both have seen search volumes surge by over 800% year-on-year, indicating a shift towards shorter stays in smaller locales.
Looking Ahead: What This Means for the Travel Industry
Hugh Aitkens, Vice President of strategic relations and development at Skyscanner, comments, “Our data shows that travel demand remains resilient, and travelers are adapting their itineraries as they seek out collective experiences. This blend of resilience, ingenuity, and innovation from both travelers and airlines looks set to make next year a transformative one for all.”
As the market anticipates more active seat sales and promotions, competition among airlines is likely to increase, benefiting travelers who are eager to take advantage of improved offerings.
For further insights into evolving travel trends and consumer behavior, check out our related articles on travel planning best practices and the impact of AI on the travel industry. Let us know your thoughts on these emerging trends in the comments below!
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