Published on 10/26/2024 9:12 p.m. Updated on 10/26/2024 9:19 p.m.
Reading time: 1min – video: 5min
Consumption: houses, plants, accessories… The mini madness Consumption: houses, plants, accessories… The mini madness (France 2)
In stores like plates, the trend is towards shrinkage. While some put forward ecological considerations, it is also an excellent marketing strategy.
In the Médoc, Sandrine’s tiny house, 2.5 m wide and 6.6 m long, offers 16 m² of living space. “After having lived for several years out of a suitcase and a backpack, when I arrived in this space, it was more of a palace”she confides. There is a living-dining room, an equipped kitchen, a bathroom, a bedroom and even a dressing room. The house, which cost him 60,000 euros, is also an ecological choice, since it collects rainwater and is heated with a wood stove.
Miniaturization also affects everyday objects, such as plants, makeup and handbags. If the French fall for it, it’s also because they like to be taken back to childhood. Actor Pierre Niney, with his mini-donkey, made his fans melt. The trend is also reaching the food world, notably with mini-burgers.
“A virtuous Trojan horse” for the sociologist Patrice Duchemin. “You bring in the consumer in small quantities, (…) perhaps tomorrow they will become consumers of your normal products”he analyzes.
Watch the full report in the video above.
