With a projected annual turnover in social commerce, the will exceed the $1 billion mark in 2024now is the perfect time for retailers to use social media to promote their brands, products and services. If you want to create an additional source of income for your e-commerce business, Pinterest, one of the most visually appealing and interactive social media platforms, could be the right choice. Pinterest offers users the opportunity to create and share engaging content that can increase conversion rates for your brand, a sponsored brand, or affiliate partners.
What is Pinterest?
Pinterest is a social media platform that allows users to share and catalog information with descriptions, images, videos and links. Pinterest users, also known as “Pinners,” post on a variety of topics, including recipes, DIY projects, home decor, and fashion inspiration. The platform works like a visual search engine where users can search for original content and save it on so-called “boards” – similar to digital scrapbooks or pinboards.
Use approximately every month 465 million content creatorsinfluencers, customers and brands on Pinterest. Women make up 60% of Pinterest users, and almost half of users have an annual household income of at least 100,000 euros. 80% of weekly Pinners say they have discovered a new brand or product on the platform. Online retailers therefore use Pinterest to increase their brand awareness and achieve conversions, be it through subscriptions or product sales.
How to make money on Pinterest
There are different strategies to make money on Pinterest:
Affiliate partnerships
An affiliate partnership is when a brand or person promotes another company’s products or services. Affiliate marketing on Pinterest involves posting content for another brand that contains an affiliate link. When users click on the pins you post with affiliate links, you may receive a commission for the conversions achieved. To become an affiliate marketer, you can join an affiliate program or network that connects brands. To be successful with affiliate sales, you should have a Pinterest audience that matches the brand you’re promoting.
Pinterest advertising
Pinterest offers retailers the opportunity to place their Pins in users’ home page feeds, category feeds and search results. Pinterest ads are a versatile format, similar to other cost-per-click (CPC) systems, where you can set your specific budget.
Pinterest Ads Manager lets you create and manage your Promoted Pins, refine your audience and keywords, and analyze the performance of your ads. Pinterest ads are a great way to get your brand in front of potential customers and drive traffic to your eCommerce website to make sales.
Blogs
Pinterest is a useful platform for driving traffic to your brand blog. Create a Pinterest board for your blog and post content with attractive images. Make sure each blog post contains useful information and links to your website landing page or a product page. Choose a blog niche that is specific to your brand and relevant to your audience. Building a profitable blog can take time, but a loyal readership you gain through regularly posting high-quality content can lead to sales or paid subscriptions.
Sponsored Content
Another way to make money on Pinterest is to create sponsored posts with direct links to another brand’s website, product, or service. While affiliate partnerships involve posting generic links that earn commission, sponsored content gets you paid directly by the brand for creating content.
Use Pinterest’s paid partnership tool to create Pins that contain branded content. These posts will receive a paid partnership label after Pinterest approves the tag for the brand. Sponsored content can also be integrated into Idea Pins, which contain collections of images and videos that users can click through, similar to Instagram Stories.
Group boards
Pinterest has an active community that collaborates through group boards. These group boards allow multiple people to pin images, videos, and other content. Collaborate with your customers by creating a group board or join group boards focused on topics related to your brand. By participating on a relevant board with a community of like-minded users, you can find a larger audience for your content and generate more organic traffic for your online shop or website.
Tips for making money on Pinterest
Creating Pins with fun and useful information can help your brand gain Pinterest followers who convert by purchasing a product or subscribing to a service. Here are some general tips to consider when developing your own Pinterest strategy:
Create a company profile
Set up your Pinterest account as a business profile to get access to the necessary analytics tools and features. Business profiles can create idea pins, video ads, product catalogs, and more. Personalize your Pinterest profile with a branded image, claim your brand’s website, and apply for the Verified Merchants Program to get a blue checkmark next to your profile. Download the Pinterest app from the Shopify App Store to publish product Pins, update your catalog, and track conversions.
Create Rich Pins
Rich Pins contain contextual information about your branded Pins and sync directly with your website information. Product Rich Pins link directly to your online shop and display current information about prices, availability and functions. If you run a blog, article rich pins contain information from your blog post, such as the headline, description, and author information. Rich Pins can help your content stand out and rank higher in Pinterest search results.
Focus on SEO
The Pinterest search bar works like a search engine. By optimizing your on-page SEO, you can make your Pins more discoverable. Lead Keyword-Search to find the most relevant keywords to include in the pin description, metadata, and content. Pinterest allows up to 100 characters for titles and up to 500 characters for descriptions. By optimizing your Pins for the Pinterest search engine, you can reach more people interested in a topic relevant to your brand.
Post high-quality Pins regularly
Create Pinterest content that provides exciting and useful information specific to your target audience. Post unique and original pins on a regular basis – at least once a week. Pinterest allows you to schedule pins up to two weeks in advance.
Publish eye-catching Pins by using visually appealing 2:3 images and compelling videos ranging from 15 to 60 seconds in length. By regularly posting interesting content, you can increase your chances of generating more traffic on Pinterest that leads to your content, your online shop or your website.
Add “Save” buttons to your website
In addition to optimizing your Pinterest page, consider adding a “Save” button to your website that allows customers to save products or pages directly from your online store to their Pinterest boards. These buttons make it easier for customers with a Pinterest profile to engage with your material and share it on the platform.
FAQ: Make money with Pinterest
Can you get paid on Pinterest?
Yes, you can make money on Pinterest in a variety of ways, including earning commissions for clicks on affiliate links, paying for sponsored content through Pinterest’s paid partnership tool, and using Pinterest advertising to drive sales for a product or to generate a service.
How many followers do you need to make money on Pinterest?
There is no minimum number of followers you need to make money on Pinterest. The more followers you have, the more likely you are to earn commissions from affiliate partnerships, be compensated for paid promotions, and convert with advertising.
Can an individual make money on Pinterest?
Yes, an individual can make money using various Pinterest strategies, including promoting pins for other brands, posting affiliate links, and promoting one’s own brand through idea pins and product rich pins.
Do you need marketing experience to make money on Pinterest?
No, you don’t need any marketing experience to make money on Pinterest. Similar to other social media platforms, Pinterest is an easy-to-use site that allows you to quickly and easily create content for your brand.
Can Pinterest become a profitable side income?
Yes, with the right content and a well-thought-out pinning strategy, Pinterest can become a profitable side income where you can make money through affiliate partnerships, paid promotion tools and advertising.
