“Smart technology changes keep products relevant longer”
Updated: 14 October 2024, 10:42Published: 1 October 2024, 08:00
IoT at Cognizant”/>Roland Revsäter, Director, Industrial IoT at Cognizant
In the past, it has been difficult for the manufacturing industry to continuously update the product portfolio without both large efforts and investments. As technologies such as the Internet of Things (IoT), machine learning and cloud solutions merge, completely different forces are now being released for product development and for building long-term customer relationships.
Is there a smart way to deliver product improvements at relatively low cost? Many manufacturing CTOs want to remain competitive through new launches, but without costly changes to existing products. Here, IoT has opened up a whole new world, something that the IoT specialists Mobica, part of Cognizant, work with on a daily basis.
– We are now seeing an increased application of, for example, more human interfaces through speech recognition, natural dialogues, intelligence and user-adapted functionality. All with the aim of keeping the product relevant longer, while it is still being used, says Roland Revsäter who leads Cognizant Industrial IoT in Sweden.
More opportunities to improve the customer experience
Which techniques are involved? As, for example, cameras, sensors and AI chips have become both cheaper and more advanced, there are now a number of solutions that can in principle be implemented straight away: cameras can be combined with analysis functions and computing power, over-the-air technology ( OTA) that allows important software updates to happen via a central platform instead of in each individual device, as well as abstraction layer (HAL) that makes software development independent of the hardware, which simplifies product development.
– Many companies want to build a long-term relationship with customers, a trend that is clear in, for example, the car industry, says Roland Revsäter. We ourselves help a large Nordic company to implement several of these technologies to extend the life of the products, make the experience more personal and help their customers make sustainable choices.
New insights strengthen the ability to develop
The benefits then? In addition to faster product development and safer products, the interconnected solutions also provide new insights that enable the manufacturer to further advance product development, meet customer needs and create more revenue streams. Coupled with the power of AI, a seemingly simple technology change can quickly deliver large profits, increase innovation capacity and strengthen customer relations.
Read more in the e-guide “Seven simple solutions that are supercharging manufacturers’ products”.
Read more about Cognizant here
The article is produced by Brand Studio in collaboration with Cognizant and not an article by Dagens industri
