The event, held at the Duggal Greenhouse in Brooklyn, New York, was marked not only by the return of the annual fashion spectacle, but also by a decisive step towards inclusivity, as evidenced by the presence of Cher. The artist, known for her unconventional choices and strong message, this time did not disappoint the expectations of the gathered audience.
Cher, who admitted on the pink carpet that her outfit wouldn’t be a “big deal,” actually surprised everyone. Her presence on stage, accompanied by partner Alexander Edwards, was like an eye-catcher. In full glamour, with her signature black hair and shiny, oversized cargo pants, Cher performed two of her immortal hits: “Strong Enough” and “Believe”.
Victoria’s Secret, on its social media, did not spare superlatives, calling Cher an “icon”, “legend” and “mother of fashion”. This year, the brand focused on an exceptionally female musical lineup, which reflects the changes taking place in its philosophy. Cher, along with artists like Blackpink’s Tyla and LISA, spearheaded this watershed moment.
Meanwhile, Edwards, 38, Cher’s partner, maintained classic elegance in a black suit, white T-shirt, complemented by a Vivienne Westwood tie and sunglasses with a retro design.
Victoria’s Secret, aware of its past mistakes, promises that this year’s event will reflect the brand’s current values, while being a spectacle full of glamor, fashion innovation and entertainment. In this spirit, the fashion show will be available to a global audience via Prime Video and the brand’s YouTube, TikTok and Instagram channels.
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Alexander Edwards i Cher
Always inspiring, Cher has been pushing boundaries in music and now in fashion for years, reminding us that true splendor knows no limits of age or convention. Victoria’s Secret Fashion Show 2024, with her participation, promises to be an event that will resonate in the fashion world for a long time.
