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The numbers that show the tremendous media growth of tennis in Italy

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Italy has quickly become one of the top global powers in tennis, thanks to a well-structured investment over the years focused on event organization and talent development from grassroots levels. As a result of this and the emergence of great talents, with Jannik Sinner as a standout, a recent study by Sports Finance reveals that tennis has become the second most followed sport in the country, just behind soccer. In 2016, the same study showed that tennis had less following than Formula 1, volleyball, athletics, and swimming.

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