On the occasion of its sixth anniversary in Morocco, Glovo inaugurated its new headquarters in Casablanca, in the presence of its CEO and founder Oscar Pierre, as well as several platform partners. This event was also an opportunity for the delivery platform to present its economic and social impact report, entitled “The Yellow Effect”, developed in collaboration with the Statista institute. This report highlights Glovo’s many achievements in Morocco since its arrival in 2018.
“Today, Morocco is Glovo’s third global market, with rapid growth, ranking just behind Spain and Italy,” underlined Oscar Pierre. He attributes this success to local talent and the ease of doing business in the country. Morocco is seen as a model for other African markets that Glovo plans to explore in the future, he said.
Hamza Naciri Bennani, General Director of Glovo Maroc, took the opportunity to take stock of the platform’s six years of activity in the country. “These six years of presence in Morocco have been marked by numerous successes, particularly in terms of digital transformation and support for Moroccan businesses,” he declared. Glovo has established itself as a key player in digital transformation in Morocco, opening new growth prospects for local small and medium-sized enterprises (SMEs).
“The Yellow Effect” report reveals that Glovo and its partners have generated an economic value of 2.64 billion dirhams in 2023, with more than 8,600 jobs created, mainly in the catering, retail, but also retail sectors. agriculture and industry, thanks to an indirect effect. Today, more than 5,500 couriers use the platform to generate income flexibly. Glovo also offers them social coverage, including individual insurance and premiums in the event of illness.
Moroccan small and medium-sized enterprises (SMEs) play a crucial role in the Glovo ecosystem. A study conducted by Statista shows that 80% of SMEs surveyed believe that their partnership with Glovo is essential to their success. Thanks to the platform, these companies, particularly in the catering and commerce sectors, have been able to strengthen their sales and ensure sustainable growth.
Mehdi Tazi, vice-president of the General Confederation of Moroccan Enterprises (CGEM), present at the inauguration, praised Glovo’s impact on the national economy. “Glovo actively contributes to job creation and supports small businesses through digitalization, an essential lever for their competitiveness,” he said. He also underlined the importance of Morocco’s digital strategy, structured around four main axes: the training of digital talents, the expansion of connectivity in rural areas, support for startups and the digitalization of public services. “This strategy aims to position Morocco as a regional leader in digitalization,” he added.
A social and civic commitment
Beyond its economic impact, Glovo stands out for its social responsibility initiatives. The company raised more than 2 million dirhams for the victims of the Al Haouz earthquake thanks to its “Donation Bubble” initiative, while supporting various associations, including SOS Children’s Village, Jood and La Banque Alimentaire, in as part of its donation campaigns during Ramadan.
Glovo is also involved in the local technology ecosystem through its Tech Catalyst program, which allowed eight Moroccan startups to benefit from an immersion program at the company’s headquarters in Barcelona. According to Hamza Naciri Bennani, “this commitment to Moroccan startups is essential to support local innovation and strengthen the country’s technological ecosystem.”
With a presence in 35 Moroccan cities and covering 80% of the population, Glovo today asserts itself as a key player in the technological sector in Morocco.
Asma Loudni
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