You’ve been hearing about Ubisoft lately, and that’s not going to stop anytime soon. The company is now a complete mess, and because of this, an internal investigation is being conducted.
Ubisoft CEO Yves Guillemot recently accused players in low sales of the company’s new game, Star wars because. The game, which had many hopes, was not as successful as expected, causing concern within the company and a negative impact on Ubisoft’s shares.
At a meeting with investors, Guillemot noted that today’s gamers place higher and unusual demands on games. According to him, “high quality alone is no longer enough” to satisfy fans who expect a unique gaming experience. This statement effectively placed some of the blame for the game’s failure on the gaming community.
In today’s complex market, where gamers expect amazing experiences, quality just isn’t enough anymore. We must strive for excellence in all aspects of our work. This allows the biggest entry in the Assassin’s Creed franchise to realize its intentions, especially by providing the promise of an adventure with two protagonists, Naoe and Yasuke, representing two styles of play to completely different.
However, many fans were skeptical about it Star wars because even before it was released. The expectations for the game were not met, which led to low sales. Instead of admitting possible mistakes in development and marketing, company management chose to blame the audience for inflated demands.
Ubisoft’s problems aren’t limited to the failure of Star Wars Outlaws. Recently it became known about the delay in another big game, Assassins Creed Shadowswhich requires further updating. Ubisoft management hopes that this will improve the game and meet the expectations of fans. However, there is concern that this game may not satisfy the needs of the audience, especially considering the main problem – Yasuke’s character.
