ACCEP projects a significant increase in sales compared to a typical weekend, boosting the economy and the retail sector. | Infobae Peru
It is September 28 and 29los shopping centers of all the Peru they prepare for the expected Shopping Day 2024an event that promises discounts of up to 70% and a variety of activities for Peruvian families. This initiative not only aims to attract consumers with irresistible offers, but also to energize the retail sector and continue the economic recovery that has gained momentum in recent months.
José Antonio Contreras, general manager of the Association of Shopping and Entertainment Centers of Peru (ACCEP)shared with Infobae Peru the projections for this key event in the commercial calendar. “We expect a 30% increase in sales compared to a common weekend,” said Contreras, highlighting the optimism with which the retail sector faces the end of 2024. In addition, sales during the Shopping Day exceed 700 million soles, which would represent a notable growth compared to the same event last year.
Contreras highlighted that the sector has shown a great recovery since June, with sales growth between 8% and 10% in July and August. This has been boosted by the release of the CTSwithdrawals from AFP and the July bonuses, which has allowed consumers to have greater liquidity. “The economy has been improving, and this is reflected in sales growth that we did not expect at the beginning of the year,” explained the executive.
Los shopping centers They expect to receive 20% more visitors compared to a typical weekend, thanks to the promotions and activities designed by the Shopping Day 2024 to attract families. This growth in footfall not only represents success for large retailers, but also for small entrepreneurs who depend on these spaces to market their products.
Shopping Day strengthens formal employment, benefiting more than 180 thousand people directly.
Shopping Day It is not only an opportunity for consumers, but also for the strengthening of formal employment. According to Contrerasthe retail sector generates direct employment for more than 180 thousand people and benefits half a million workers indirectly. “Private formal employment has grown by 2.2% compared to last year, which means more money in circulation and, therefore, greater dynamism in consumption,” Contreras stressed, citing indicators of the Central Reserve Bank (BCR).
Furthermore, the event not only seeks to boost consumption, but also support small entrepreneurs who participate in the shopping centers from all over the country. This aspect is key to economic reactivation, especially in a post-pandemic context, in which smaller-scale businesses have faced difficulties in staying afloat.
As recalled, the pandemic brought with it a change in consumer habits, especially with the rise of e-commerce and delivery services. However, José Antonio Contreras, general manager of the acceptexplained that, after the reopening of the economy, Peruvians have once again opted for the in-person experience in shopping centers. “Now families prefer to go to the mall, see and try on the clothes, have that direct contact with the products,” he stated. This phenomenon has not only occurred in Peru, but also in other countries in the region, such as Chile y Colombiaand even in Europe.
Although he e-commerce remains a popular choice, the growth it experienced during the pandemic has begun to stabilize. The shopping centersfor their part, have adapted to offer a more complete and customer-focused experience, with live events, food courts and entertainment areas, which has made them attractive destinations for families.
The retail sector has shown sales growth between 8% and 10% in recent months. – Composition Credits Infobae/Edwin Montesinos/Andina/Safe City
He sector retail in Peru has faced a series of challenges in recent years, from the pandemic to logistical difficulties caused by climate phenomena. However, the outlook has begun to improve, and the industry is expected to close the year with growth of more than 7%. “We had a difficult start to the year, but now we see an optimistic future and, at the end of the year, we would be exceeding 35 billion soles in sales,” commented José Antonio Contreras.
Despite the departure of some international brands, such as Forever 21others have taken the opportunity to enter the Peruvian market. Brands like Stradivarius, Massimo Dutti y Oysho have had a resounding success in sales, which shows that the country continues to be attractive for large companies. international retailers. “Peru remains on the radar of international brands, and we are sure that we will soon see more announcements of new openings,” Contreras said.
Shopping centers in Peru will offer great discounts on September 28 and 29 at the annual event that energizes the retail sector. | Infobae Peru
He Shopping Day 2024 will take place from September 28 to 29 in 90 shopping centers in the country, which will offer discounts of up to 70% in a wide range of products and services. The most anticipated categories include technology, fashion, sportswear, entertainment, home goods and personal care. “The fashion and beauty sectors, in the month of August, have grown 14% versus August 2023, and this is an indicator that, more or less, gives us a light of what may come for the following months of the event” , the executive stressed.
According to Contreras, “there will be great promotions in gastronomy, with offers at restaurants such as Popeyes, Cinnamon and LongHorn, as well as food packages at special prices. Likewise, shoe stores and fashion stores such as Bata, Crepier and Joaquín Miró will offer significant discounts to attract more buyers.
90 shopping centers will participate in ‘Shopping Day 2024’ with great offers. (Reference photo/Andina)
The event will also include a series of family activitiessuch as children’s shows, workshops, games for children, and live shows. “We want Peruvian families to enjoy this weekend full of offers and entertainment, all in a safe and comfortable environment,” emphasized the ACCP representative.
In addition, cinemas inside shopping centers such as Open Plaza, Plaza San Miguel, Jockey Plaza, Real Plaza, among others, will offer promotions of 2×1 entrieswhich will allow families to enjoy a complete experience without having to leave the mall. “This is part of a strategy that seeks to offer a comprehensive experience, where the customer can find everything in one place, avoiding unnecessary trips and promoting security,” highlighted José Antonio Contreras.
