Webinar A/B Testing – essential or mostly pointless? With over 50 years of experience between them, two old hands are here to chat.
When two experts, each with over 25 years of experience, meet, exciting discussions arise.
At least that’s what Uwe Sinn and Michael Kornfeld, both long-time specialists in email marketing from Germany and Austria, thought. And we arrange to have a controversial expert discussion that is open to everyone. With many views and insights from 50 years of practical experience.
The topic on October 10, 2024 at 11 a.m.: A/B testing – essential or mostly pointless?
Hardly any email marketing expert doesn’t make glowing pleas for constant testing. From subject lines to shipping times to the colors of the buttons. But are the results really worth all the effort? Can concrete insights actually be gained or do most tests produce no significant differences? Where are the tangible advantages in practice or why do companies fail in implementation? What is the best way to implement A/B tests in practice – or not?
The discussion lasts around 30 minutes and takes place online via GotoWebinar; participation is free.
>> Register for the webinar ( )
No time? No problem! Please register anyway. We will record the webinar and send you a link to the video afterwards.
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Sender: Dialog-Mail eMarketing Systems GmbH Contact person: Mag. Michael Kornfeld Tel.: +43 2273 72788 Email: office@dialog-mail.com Website: www.dialog-mail.com
