Information professionals such as Verónica Fumanal, Emilio Doménech, Pilar Velasco or Joan Cañete have debated this Thursday in the Jornada MojoInnovaorganized by the EFE Agency and the Open University of Catalonia (UOC)about the opportunity of new digital formats to rewrite the ‘social contract’ of information and regain the trust of the audience.
In the eighth edition of these conferences, on the challenges of information in the mobile journalism With short video formats, mainly through social networks, but also in more traditional media, experts have reflected on how to deal with the disinformationbut also about how to take advantage of new ways of transmitting closer and more attractive news in the field of political communication.
Emilio DoménechFounder and CEO of ‘WATIF’which was a pioneer in 2020 with its broadcasts and verifications about the elections of USA on the network ‘Twitch’highlighted that the new formats allowed him to “connect with a young audience that was no longer interested in or had confidence in traditional media.” “These formats allow me to communicate directly with the audience. Until now it was all one-way. Now you have a chat that allows you to interact live with your audience. And that interaction gives you an honesty that helps build trust that unites you directly with the audience,” the journalist explained.
The analyst and communicator Veronica Fumanalwhich sets the tone for international politics in ‘TikTok’has highlighted that in the political communication and information in general are available disinformation The main challenge is misinformation that usually arrives through mobile phones. “The medium itself is not so much the problem, but rather the key lies in the “media literacy”that is, when the audience consumes information either in a header or through TikTok know where the quality information is and following deontological codes”, he pointed out.
Along the same lines, the Director of Strategy of the Editorial Projects Office at Prensa Ibérica, Joan Cañetehas defended that journalists should not lose sight of the fact that the main task is to provide information with editorial quality and continue betting on content and keys that are not found in the content of ‘influencers’.
During the opening of the day, in the Movistar Center of Barcelonaboth the rector of the UOC, Angels Fitóas the president of the EFE Agency, Miguel Angel Oliverhave also emphasized the importance of continuing to support quality information while journalism adapts to the new forms of communication demanded by the audience.
“Our profession must ride, as it has always done, the wave of the future. We have to adapt to the lightness and naturalness of the mobile journalism and turn the profession around,” he said. Oliverwho has reflected that for new generations, information in the traditional way has “some imposture.” The president of EFE has defended that the new formats are still valid for “the miracle of communication” and that the challenge now is “to achieve a new social contract” with the audience.
The second part of the Conference included a table on the transformation of the Heart press con Laura Fa, Lorena Vázquez, Óscar Cornejo y Nuria Marin. At the table, the experts discussed how the pink press occupies more and more spaces, the challenges of the future and the maintenance of this type of journalism on television and the press. All the guests have agreed that television is not dead, indicating that the problem is not with the channel itself, but with the quality content. “The public doesn’t care about the window, they move where they are interested,” he commented. CornelCEO of Manufacturers Studio.
