Home » Health » Walmart starts the “Pink Mode” campaign to support breast cancer patients

Walmart starts the “Pink Mode” campaign to support breast cancer patients

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The initiative invites customers to donate their hair during October in 14 stores in the country.

Walmart Costa Rica reaffirms its commitment to women who face breast cancer through his campaignWalmart in Pink Mode”. This campaign invites customers to donate their hair to make wigs that will be used for patients undergoing treatment.

During the weekends of October, in the 14 Walmart stores in the country, a group of volunteer stylists will give haircuts to people who wish to join this initiative. Additionally, a container will be available in the customer service area for those who prefer to leave their donation during regular store hours.

Hair is required to be a minimum of 25 centimeters long and be clean and dry. If you cannot attend the cutting days, donations must be tied in a braid or tail and packaged in a sealed transparent bag. Hair can be gray, dyed or color treated, but hair that is bleached or dyed with fancy colors such as blue, green or purple will not be accepted.

This campaign reaffirms Walmart’s commitment to initiatives that promote well-being and social inclusion in the communities where we operate. We thank those who have supported this cause that for more than 10 years has allowed us to collaborate with patients who are going through this disease, through FUNDin order to support them in the process”he commented Monica ElizondoDeputy Manager of Corporate Affairs at Walmart.

The ready-made wigs will be delivered to the National Solidarity Foundation Against Breast Cancer (FUNDESO)which lends or rents them to patients at a symbolic price, in addition to donating them to public hospitals in the country.

The cutting days will take place on the following dates and stores:

  • Saturday 5: Escazú, San Sebastian
  • Domingo 6: San Francisco de Heredia, Heredia Este
  • Saturday 12: Alajuela, Ciudad Quesada
  • Domingo 13: Guadeloupe, Tibas
  • Saturday 19: Cartago, La Lima
  • Domingo 20: Helpless, Curridabat
  • Saturday 26: Liberia
  • Domingo 27: Pérez Zeledón

The cuts will be made from 9:00 am to 12:30 pm and from 2:30 pm to 5:00 pm

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